In Union… SportPesa secures Guinness Pro14 partnership

Shaun Simmonds – SportPesa

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship.

SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy.

Revamped as the ‘Guinness Pro14’ championship, the final will take place on 26 May at Dublin’s Aviva Stadium.

As a lead Pro14 partner, SportPesa will gain extensive coverage throughout the tournaments match-day venues and social media platforms.

Furthermore, the pan-national rugby union tournament will be broadcast by EIR Sports Ireland and Premier Sports UK.

Updating the market, Shaun Simmonds, Head of Marketing for SportPesa commented on the partnership

“Everyone at SportPesa is incredibly excited about our partnership with PRO14 Rugby. Whilst we have a strong heritage in the sport, having supported local rugby in East Africa and sponsored the Kenya Rugby Sevens team, this partnership underlines the company’s diversification into Europe and South Africa. To be sitting at the top table of the sport alongside some of the most powerful brands on the planet is a testament to the great work my colleagues have done in recent times; we are looking forward to accelerating that growth further thanks to this partnership.”

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