Tottenham Hotspur and William Hill extend deep rooted deal

Tottenham Hotspur has announced a multi-year extension to its partnership with William Hill, after the betting and gaming firm become the club’s official betting partner for Europe at the start of the 2016/17 season.

The fresh deal is to see William Hill continue to have a presence across the clubs growing digital channels, and LED perimeter advertising boards at the club’s new home.

In addition fans will also be able to place bets on the William Hill App and mobile betting site via the stadium’s WiFi.

Fran Jones, Head of Partnerships at Tottenham Hotspur, said: “This new agreement reinforces William Hill’s commitment to the Club and the borough of Haringey and we look forward to continuing our partnership as we approach our move back to Tottenham and our new stadium.”

William Hill, whose head office is London based, has also invested in various community projects that have been delivered by the Club’s charitable body, the Tottenham Hotspur Foundation, since the start of the partnership in 2016.

Once aspect of this, that has taken place over the course of the last two years, has seen the firm invest a six-figure sum to fund the Tottenham Hotspur Elevator Programme, which has since helped young people in Haringey find employment.  

Work of this nature is to continue as part of the new agreement, in part through William Hill’s Close to HOME campaign, which seeks to make a positive contribution to the local community.

Ulrik Bengtsson, Chief Digital Officer at William Hill, said: “We are delighted to extend our partnership with Tottenham Hotspur. We have built strong ties with the club, staff and the fans over the past two seasons and we are excited to grow our relationship as the Club enters a significant chapter in their history with the move into their new stadium.”