SBC News Matchroom & Perform seek to land 'US KO' with $1 billion DAZN partnership

Matchroom & Perform seek to land ‘US KO’ with $1 billion DAZN partnership

A blockbuster exclusive $1bn United States boxing streaming partnership aims to engage a new generation of fight enthusiasts, as well as reigniting current fans passions for the sport.

The bumper eight-year deal, between Matchroom Boxing and Perform Group, will see some of boxing’s biggest stars feature over 16 bouts staged in various venues across America.

Set to streamed upon the Perform live and on-demand service DAZN, Matchroom Boxing USA will be available for one monthly fee and no long term contract, with none of the fight nights to be on PPV.

Eddie Hearn, managing director of Matchroom Boxing, who helped announce the joint venture in New York, explained: “This is a historic moment for Matchroom and the sport of boxing. Since our expansion to the US, we have been looking for a partner that shares our vision, and that can give us the volume of dates, and rights fees, required to build the strongest stable in world boxing and take it to a new level.

“This is a dream scenario for us, we can build a formidable team of fighters and also put our stamp on events from production to talent to in arena experience.

“Our plan is to make DAZN the home of boxing, and with 32 big fight nights already confirmed from the US and UK we are nicely on our way.

“America – we have well and truly arrived, let the fun begin!”

Also set to be featured as part of the deal is Matchroom’s current 16 fights per year UK commitment, which US fights fans will also be able to view on DAZN.

The transatlantic streaming agreement gives individuals the freedom to see fights how and when they want to, anytime and anywhere.   

Simon Denyer, CEO of Perform Group, commented: “Perform Group has a rich history of long term strategic partnerships with the best rights holders in world. I’m excited about working with Matchroom; we share the same passion and vision for reigniting boxing in the US and it’s time for DAZN to provide an exciting new platform for these great events. It’s a better deal for everyone – especially fight fans.”

John Skipper, who joined Perform Group as Executive Chairman earlier this week, added: “DAZN has already proven itself in Japan, Germany and Canada as the best platform for delivering great live sport to passionate fans. It’s time to bring DAZN to America and the amazing events we have planned with Matchroom is a great place to start.”

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