Marketing

BoyleSports has grown its football sponsorship portfolio after being named the ‘principal partner’ for Coventry City Football Club. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The agreement, which covers the 2020/21 season, will see the BoyleSports logo adorn the front of the playing kit and replica shirts next season. Conor …

MansionBet continues to expand its portfolio of football partnerships after confirming that it has become the ‘principal shirt sponsor’ of Championship football team Bristol City. Bristol City joins the likes of Tottenham Hotspur, Crystal Palace and AFC Bournemouth who have all been sponsored by MansionBet previously. Dana Bocker, Head of Integrated Marketing at MansionBet, commented: “Sponsorship of a Championship team …

Player trading and fantasy football platform Footstock has signed Chris Kamara as its new brand ambassador for the 2020/21 season. Kamara will support the brand with a range of marketing and PR activations, helping Footstock grow its brand awareness and UK customer base. Commenting on his new role, Kamara said: “Ever since gaining my lucky break being spotted playing for …

B2B marketing platform provider BlueRibbon Software has strengthened its network of partnerships after inking a new deal with The Stars Group (TSG). The agreement with BlueRibbon will see the Canadian gaming and online gambling giant implement new jackpot-based promotions across its online casino assets throughout its multi-national jurisdictions. Commenting on the agreement, Amir Askarov, co-founder and CEO of BlueRibbon, said: …

Betfred has strengthened its partnership with the World Snooker Championship after extending its title sponsorship until ‘at least 2022’. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here The renewed deal was confirmed on the final day of the 2020 tournament at The Crucible, and will build on the agreement which was first signed …

Betway and Dafabet have enhanced their Spanish La Liga sponsorship portfolios after signing deals with Celta Vigo and Cádiz FC respectively. Dafabet will become the main sponsor of Cádiz FC for the next two seasons, and will become the team’s front-of-short sponsor as well as featuring on its training and travel clothing. John Cruces, Dafabet’s Head of Sponsorship, stated: “We …

Sky Sports has enhanced its American football content after securing a new five-year partnership with the NFL. Under the agreement, the broadcaster will launch Sky Sports NFL, a dedicated channel to the competition, which will provide a minimum of five live games each week of the campaign. Stephen van Rooyen, Chief Executive Officer, Sky UK & Europe, commented: “We are …

BetConstruct’s B2C online sportsbook brand VBET has been named as the new sponsor of the Armenian Premier League and the Armenian Cup for the next three seasons. After securing an agreement with the Football Federation of Armenia, the leagues will be rebranded as the VBET Armenia Premier League and VBET Armenian Cup respectively. Commenting on the news, Vigen Badalyan, VBET …

Betway has secured a new agreement with Spanish top-flight football club Real Betis Balompié to become the team’s official shirt sponsor. The two-year agreement will see the operator’s logo feature on Real Betis’ green and white jersey from the start of the 2020/21 La Liga season. In addition, Betway will benefit from additional brand exposure with its logo shown around …