Come on Russia! Paddy Power hits £80,000 for LGBT+ charities

Amy Jones – Paddy Power

Paddy Power is revelling in its World Cup 2018 charitable campaign ‘Rainbow Russians’, having racked up £80,000 in donations for LGBT and equality/inclusivity causes.

In partnership with Attitude Magazine’s ‘Foundation’, Paddy Power launched Rainbow Russians’ at the start of Russia 2018, detailing that the bookmaker would challenge LGBT+ prejudices and homophobia in football.

The charitable campaign sees Paddy Power ‘Put-in’ £10,000 to Attitude Magazine’s Foundation for every goal Russia scores during its World Cup 2018 campaign.

Following Russia’s 3-1 win over Egypt on Tuesday night, Paddy Power has raised £80,000 in donations, as an unfancied Sbornaya has delivered for the bookmaker.

Commenting on the campaign, Amy Jones Paddy Power’s PR & UK Mischief Maker detailed; “Following the host’s first game against Saudi Arabia – where they netted five – it was announced that £10,000 of the money will fund 20 members of the LGBT+ community to become fully qualified referees.”

So, thank you to Denis Cheryshev (who has topped up the fund by £30,000 himself so far), Artem Dzyuba and Ahmed Fathi’s own goal last night for their contributions to the campaign…Just keep on scoring lads!”

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