Paddy Power is revelling in its World Cup 2018 charitable campaign ‘Rainbow Russians’, having racked up £80,000 in donations for LGBT and equality/inclusivity causes.
In partnership with Attitude Magazine’s ‘Foundation’, Paddy Power launched Rainbow Russians’ at the start of Russia 2018, detailing that the bookmaker would challenge LGBT+ prejudices and homophobia in football.
The charitable campaign sees Paddy Power ‘Put-in’ £10,000 to Attitude Magazine’s Foundation for every goal Russia scores during its World Cup 2018 campaign.
Following Russia’s 3-1 win over Egypt on Tuesday night, Paddy Power has raised £80,000 in donations, as an unfancied Sbornaya has delivered for the bookmaker.
Commenting on the campaign, Amy Jones Paddy Power’s PR & UK Mischief Maker detailed; “Following the host’s first game against Saudi Arabia – where they netted five – it was announced that £10,000 of the money will fund 20 members of the LGBT+ community to become fully qualified referees.”
So, thank you to Denis Cheryshev (who has topped up the fund by £30,000 himself so far), Artem Dzyuba and Ahmed Fathi’s own goal last night for their contributions to the campaign…Just keep on scoring lads!”
— Paddy Power (@paddypower) June 19, 2018