Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner.
The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”.
Marc Armstrong, Paris Saint-Germain’s Sponsoring Director, said: “We are delighted to welcome Unibet to the Paris Saint-Germain family. We both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets.
“By joining forces with Paris Saint-Germain, Unibet will gain great visibility both in the stadium and in the virtual community of Paris Saint-Germain.”
As part of the partnership exposure will be provided to Unibet inside PSG’s Parc des Princes home on LED advertising boards, in addition to creating a host of “money can’t buy” experiences.
Kindred’s online betting subsidiary and the reigning champions in France are to also “combine their digital expertise,” which is to also benefit customers of Unibet with the creation of exclusive content.
Mathieu Drida, General Manager of Kindred France, added: “We are delighted to become the official online betting partner of Paris Saint-Germain. With Paris Saint-Germain, Unibet intends to increase its reputation throughout Europe and offer its players exclusive content, closer to the game. “