SBC News Voice of the Sports Betting Industry
The United Kingdom is to receive its first “fully-dedicated fantasy cricket platform” after StarPick launched following “phenomenal success” enjoyed this year in India.
Headquartered in the UK, StarPick expansion comes after being founded in February 2018, with the latest launch made in conjunction with a three year shirt sponsorship of Gloucestershire County Cricket Club (GCCC).
Designed and build in Sweden, the platform, which generated 650,000 Indian users in a 90 day period following launch, affords UK based players the chance to build a virtual fantasy team.
Competing with other managers online, users can select a variety of the world’s cricketing talent, whose statistical data from real world performances will be analysed for the fantasy tournaments.
Awarded points based on such performances in live matches, StarPick details a series of cash prizes will be on offer, including an inaugural over £1m.
Rohit Nair, StarPick Co-Founder, said: “We’re very proud to be the new sponsor of Gloucestershire County Cricket Club, and look forward to a very exciting season ahead. It will be a special moment for all of us at StarPick when the team line up in their new kits against Somerset tonight.
“Our fantasy cricket platform has been very well received by cricket fans in India, and we’re confident that we can replicate that success in the in the UK by giving cricket fanatics the chance to build their own fantasy team and engage with like minded supporters.”
In conjunction with the launch, StarPick will see its brand feature on GCCC’s kit for the first time in tonight’s Twenty20 fixture against Somerset at Taunton’s County Ground.
Branding is to also be prominently featured at the Brightside Ground in Bristol for Gloucestershire’s home matches throughout the partnership.
Will Brown, Gloucestershire County Cricket Club CEO, said: “We’re thrilled to have StarPick join us as our main team sponsor. The world of fantasy cricket has gone from strength-to-strength recently, and we hope that through our partnership we can bring that enjoyment to the UK.”
