Betway has agreed a landmark two-year deal to become the official shirt sponsor of Spanish La Liga side Deportivo Alavés.
The deal which was facilitated at SBC’s Sponsorship Forum at Betting on Football, comes as Alavés prepares for its third successive season in La Liga having finished 14th last campaign, reaching the quarter finals of the Copa del Rey.
Alavés joins Betway’s strong sponsorship portfolio, with the operator already the principal sponsor of English Premier League side West Ham United, Alavés also becomes the third Spanish sponsorship in the Betway portfolio having agreed deals with C.D. Leganés and Levante U.D.
As well as this, the operator boasts a strong European sponsorship footprint, with it currently a betting partner of Bundesliga club Werder Bremen and Belgian champions RSC Anderlecht, the deal enhances the leading online gambling company’s reach throughout Europe.
Betway’s Anthony Werkman, commented: “We are always looking for great ways to promote the Betway brand globally and we have done that with Deportivo Alavés, our third La Liga shirt sponsorship deal.
“Deportivo Alavés is a club on the up and we are delighted to be playing a part in their journey ahead of their third successive season in La Liga. It’s sure to be yet another exciting campaign.”
Alfonso Fdez. de Trocóniz, Chairman of Deportivo Alavés, added: “It’s an honour to partner with a company as big as Betway until 2020. We welcome them to the Deportivo Alavés family and we look forward to growing together.”