SBC News Voice of the Sports Betting Industry
Betsson has become the first official betting partner of ‘La Roja’ – the Chilean national football team aiming to qualify for the FIFA World Cup Qatar 2022.
Securing an agreement with the Federacion de Futbol de Chile (FFC) until December 2022, the Betsson brand joins Nike, Coca Cola, Banco Santander and Claro supermarkets as a principal partner of La Roja.
“Betsson will accompany La Roja throughout its qualifying journey for the FIFA World Cup Qatar 2022,” Betsson proclaimed in its sponsorship statement. “For Betsson, the Chilean national team represents an outstanding brand not only on a sports level but also as a strong social element.”
The Stockholm-listed operator pursues imminent growth in South America, targeting early regulated market entries within Chile and Brazil.
Last February, Chile’s Ministry of Finance was commissioned to draft a federal bill, with the purpose of establishing a regulated online gambling regime for sportsbook and online casino services.
“The passion that the Chileans have for football is one of the strongest we’ve seen in Latin America,” said Andrea Rossi, Commercial Director Latin America at Betsson.
“Through this partnership with the Chile National Football Team we want to add value to the football fans in the country, support the National Team in Copa America and be part of the exciting World Cup journey and share the hope to see Chile qualify for their tenth appearance in the World Cup tournament.”
Further to becoming a principal partner of La Roja, Betsson has signed former captain Iván Zamorano as its first Chilean brand ambassador.
Chile currently sits fifth on the CONMEBOL qualifying standings. The team is aiming to secure a top-four finish to directly qualify for the Qatar 2022 World Cup, avoiding an inter-confederation play-off.
“We are very happy to have Betsson as the new digital sponsor of La Roja,” remarked Sebastián Iturriaga, Marketing Manager of Federacion de Futbol de Chile. “It is a company with a great presence in sports worldwide and with significant growth in recent years. Undoubtedly this alliance will be beneficial for both parties.”
