Nicolas Fleiderman has been selected as the new Chief Executive Officer for A GAME ABOVE, taking over from Steen Madsen who stepped down earlier this year.
Fleiderman’s appointment comes soon after the customer experience campaigns and consulting agency celebrated its first anniversary.
In his new role, the new CEO will focus primarily on the company’s growth within regulated markets across Africa, Europe, the US and Latin America as well as the ‘omnichannel opportunity’.
“Since my first meeting with the A GAME ABOVE team last year I was fascinated by their business model and the team’s confidence in their unique campaigns creating loyal and passionate customers through all stages of the value chain,” said Fleiderman.
“Working together on a shared client project at that time I saw first-hand how dramatically they can impact the P&L, in some cases within just days of a campaign launch. The more we talked about the future of the industry, given our different perspectives, the more I felt I could add the required leadership and direction that would make for a powerful sum of the parts.
“I’m extremely happy to join a motivated and passionate team building unique client propositions with so many creative assets that plug, play and perform with to deliver positive ROI across the omni-channel opportunity – something of an open goal right now, for those who can clearly establish a cost-effective conversion benchmark.”
Confirming his appointment, A GAME ABOVE lauded the huge experience across the betting and gaming industry for Fleiderman, who has previously occupied C-level positions with 15 gaming companies across the world.
In addition to roles within ‘large state-owned companies and PLCs’, Fleiderman has also held responsibility for overseeing ‘multi-million dollar M&A and management exits realised for established businesses’.
Bill Pascrell III, President of A GAME ABOVE, added: “An industry veteran of Nicolas’ calibre is totally the right call for the A GAME ABOVE team at this point in the business mission. The commitment to detail and delivery is obvious across Jakob Famme and Ismail Vali’s experience and day-to-day.
“As President, I’m looking for the medium to long term performance and structure that builds reliably to success. Nicolas’ appointment delivers a dealmaker and sole decision-maker with a solid track record that speaks to only one outcome: getting the job done, and done well. I’m very much looking forward to working with him.”