Marketing

The European Gaming and Betting Association (EGBA) has disclosed that online gambling operators have made marked progress in protecting their advertising campaigns and brand IPs from online infringement.  A new study by the European Union’s (EU) Intellectual Property Office (EUIPO) has revealed a significant reduction in advertising from major gambling brands on websites and mobile apps which infringe on intellectual …

A consumer complaint regarding a football-themed Paddy Power advert broadcast on the radio at Christmas last year has been upheld by the Advertising Standards Authority (ASA).  The complainant argued that the advertisement could be viewed as misleading due to the terms and conditions at the end of the broadcast being too quiet and spokent too quickly in comparison to the …

Online sports betting platform Betcris has formed partnerships with Brazilian football clubs Ceará and Fortaleza. Both collaborations aim to boost the company’s presence within the Brazilian market, where it currently has deals with brand ambassadors Ronaldinho Gaúcho, ex-professional footballer, and tennis player Natalia Gutlier. Angelo Alberoni, Country Manager of Betcris in Brazil, commented: “Betcris is a leader in Latin America …

Guilherme Bucchi,Rivalo has expanded the scope of its Latin American marketing, securing the ‘master sponsorship’ of Brazil’s BFA League American football tournament.  This will enable the Curaçao-based sports betting operator to benefit from enhanced visibility in Brazil, which is one of the largest markets for the National Football League (NFL) outside the US.  This will be spread across static, physical …

Two major Australian National Rugby League (NRL) clubs have joined the New South Wales government’s ‘Reclaim the Game’ initiative, distancing themselves from sports betting. By signing up to Reclaim the Game, the Canterbury-Bankstown Bulldogs and South Sydney Rabbitohs have become the first teams from the NRL – one of the most-watched tournaments in Australia, with a TV audience of 101.9 …

Gala Bingo the flagship UK bingo room of Entain Plc has appointed Neverland as its new lead creative agency, charged with ‘re-establishing its iconic brand with UK audiences’. The decision sees Neverland takeover Gala Bingo’s creative advertising strategy from incumbent Antidote – who last year won an agency pitch to lead the creative development of the £13 million valued advertising …

8Xbet has signed former Manchester United and England player Teddy Sheringham as its latest brand ambassador in a two-year deal. The striker will play a role in the company’s Asian market expansion plans, and the deal sees Sheringham appear in branding across 8Xbet’s web and social channels. 8Xbet Founder, Ryan Li, commented on the collaboration: “8Xbet is extremely proud to …

OPAP SA, the operator of the Greek national lottery and retail sportsbook franchises, has become the principal sponsor of the Hellenic Basketball Federation (EEC).  At a press conference hosted at the Athens Olympic Gymnasium, OPAP was announced as the ‘Gold Sponsor’ of EEC Greek men’s and Women’s basketball teams.  The partnership will span a period of 3-years and will see …