Oddschecker has bolstered its marketing and foothold in the burgeoning US sports betting space, linking with Floyd Mayweather Jr for the National Football League (NFL) 2021 kick-off. The Bruin Capital-owned odds comparison site plans to offer Super Bowl odds via its channels, enabling US sports fans to view and analyse predictions on NFL games, as more states open their markets …
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Following reports that the DCMS is moving to ban sponsorship arrangements between betting companies and Premier League football clubs, Bolton Wanderers has moved to sever its ties to the industry. In place of its links with the betting and gaming industry, Bolton will instead seek to form partnerships with charities and organisations specialising in betting addiction treatment. Although making its …
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Liga Stavok has become an official betting partner of the National Hockey League (NHL), marking the first time the US ice hockey league has formed a regional betting agreement in Russia and the CIS region. As a result of the linkup, Liva Stavok will be able to take advantage of marketing on NHL digital assets, including the league’s official Russian …
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As part of the forthcoming review of the UK Gambling Act, betting and gambling firms are set to be banned from appearing on the front of football shirts, according to a report by Sportsmail. The review will likely see widespread changes to UK gambling advertising regulations, whilst it has it also been reported that the impact of pitchside and television …
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Betfred has moved to enhance the sports marketing and branding activities of its US subsidiary, Betfred Sports, via a deal with the NFL’s Denver Broncos. A marketing activation of the deal will see Betfred open a tent at the South Lawn outside the Empower Field at the Broncos’ Mile High stadium for every home game throughout the duration of the …
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Sheffield-based sports betting operator BresBet has secured the sponsorship to the Steel City Cup, a prominent local greyhound racing tournament, as it continues with its focus on racing-based products and marketing. As a result of the agreement, the newly established bookmaker will gain brand exposure via title sponsorship of the event, which will be billed as the BresBet Steel City …
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A public consultation evaluating the standards and conduct of French gambling advertising has been launched by L’Autorité Nationale des Jeux (ANJ) – France’s unified gambling regulatory agency. The consultation forms part of the ANJ’s pledge to reform French gambling’s advertising standards, which was brought into disrepute following multiple public complaints recorded during this summer’s UEFA Euro 2020 Championship. Updating stakeholders, …
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Ladbrokes continues to refresh its marketing image, announcing the upcoming launch of ‘Balloon’ – UK gambling’s first brand-led campaign promoting online casino and games. Balloon is the third campaign developed for Ladbrokes by London creative agency Neverland, which was appointed to lead the development of its headline advertising campaign for this summer’s UEFA Euro 2020 Championship. Filmed by Emmy-nominated director …
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Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …
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Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …
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