SBC News Voice of the Sports Betting Industry
Svenska Spel has appointed Stockholm-based Nord DDB as its new lead ‘content communications and creative concepts’ marketing agency.
A subsidiary of the DDB Worldwide advertising group, Nord DDB will initially work on developing new content-led campaigns for Svenska Spel’s TUR lottery division, promoting its retail brands of Triss, lotto, Keno and Euro jackpots.
The agency’s remit has been assigned to all creative communications for Svenska Spel’s TUR division and will include product packaging, in-store branding and partner communications.
2021 has seen Svenska Spel radically overhaul its marketing agency frameworks, with the Swedish state-owned operator appointing Carat Sverige as new group media planning agency, accompanied by Forsman Gothenburg-based Forsman & Bodenfors as lead creative account, and Happy F&B serving as brand development agency.
The agency overhaul was sanctioned as Svenska Spel will maintain Swedish advertising’s highest spending budget, as the lottery operator serves as principal sponsor of the Team SOK Olympic Athlete development programme for this summer’s Tokyo Olympic Games.
“With brands such as Triss, Lotto, Keno and Eurojackpot, Svenska Spel Tur is one of Sweden’s major communication players active on a variety of platforms. This entails complex communication challenges and places very great demands on us as well as our partners,” said Christina Kilström, Head of Sales and Marketing at Svenska Spel Tur.
She concluded: “I would like to both congratulate and welcome Nord DDB to a very exciting partnership with us in realising our customers’ small and big dreams.”
