Stake.com has further enhanced its brand visibility within combat sports through its latest brand ambassador agreement with UFC heavyweight champion Francis Ngannou.
Ngannou has become the second UFC competitor to partner with the cryptocurrency betting operator, following middleweight champion Israel Adesanya in January 2021, who also signed a long-term collaboration with the group.
Stake was prompted to pursue a partnership with the heavyweight fighter due to his active presence in the cryptocurrency space, having become the first UFC athlete to launch his own Non Fungible Token prior to his title fight against Stipe Miocic, generating over $500,000.
Commenting on the new partnership, Ngannou said that he was ‘very excited about the partnership with Stake.com,’ adding: “Since my NFT drop in March, I have been completely obsessed with the crypto space and I’m extremely excited to be partnering up with the largest (and best) crypto betting platform in the world.”
Under the terms of the partnership, Ngannou – nicknamed ‘The Predator’ – will also receive a part of the sponsorship payment in cryptocurrency.
The operator has stated that it is ‘confident that the new collaboration’ will strengthen its ‘already robust position in the global UFC betting market’ in addition to holding the live streaming rights to all of the promotion’s fights via its platform.
In addition to striking deals with individual UFC fighters, Stake also serves as an official betting partner of the international MMA promotion organisation.
Describing its team as ‘massive UFC enthusiasts,’ Stake partnered with the UFC in March of this year, securing its position as an official sponsor of the tournament in both Asia and Latin America, with the exception of Brazil.
Launched in 2017, the firm has become a major player in the cryptocurrency gambling sector, having processed over 45 billion to date and offering both sports betting and casino products.