SBC News Voice of the Sports Betting Industry
Coral has launched its ‘Bet Bundles’ offer, a first-of-its-kind incentive rewarding customers during the busiest of sporting seasons.
Designed by Coral’s in-house trading team, Bet Bundles will allow customers to buy a bundle of five bets, with each bundle guaranteeing double its value.
Bundles have been designed for Racing and Football enthusiasts to close a year end that features the 2022 World Cup, the Premier League’s restart and UK racing’s Jump Season.
Coral noted: “Each bundle is made up of five bet tokens giving customers the choice of what to bet on. Offering two bundle options – a £2 ‘Classic Bundle’ for £5 worth of bets and a £5 ‘Premium Bundle’ for £10 worth of bets.”
The launch of Bet Bundles is supported by two 30-second TV films for football and racing. The films are supported by multiple cross-channel activations, including dynamic radio ads, print and digital.
The firm’s David Stevens commented: “Our Bet Bundles concept is pioneering for the betting industry, and it offers customers a simple and great value for money option for purchasing a number of bets at a fraction of the cost than if they were bought individually.
“With the World Cup taking place at the same time as this important part of the jumps season for the first time ever, we wanted to offer football and racing fans an opportunity to get even more value from a bet.”
Customers were notified that bundles and options will be tailored to reflect the footballing and racing schedules.
