SBC News Voice of the Sports Betting Industry
Paddy Power has called on TV audiences to embrace the once-in-a-lifetime advent of Christmas festivities colliding with the World Cup 2022.
Debuting its new World Cup campaign, voiced by Shameless star David Threlfall and featuring long-time jester Peter Crouch, as Paddy Power asks “Where were you in 22…”
The campaign prepares audiences for the unprecedented collision of the World Cup and Christmas festivities, as “Where were you in 22? serves as a rallying cry to the nation to make the most of this historic moment.”
Where were you in 22 will debut on Saturday 12 November, running throughout the World Cup as Paddy Power enters “this Christmas ad war”.
Michelle Spillane, Marketing and Brand Director for Paddy Power UK & Ireland, said: “For the first time in our lives, football fans and brands are faced with the prospect of Christmas colliding with a Winter World Cup.
“It’s unchartered territory for all of us. To Paddy Power, it presented us with double the opportunity to surprise and delight football fans.
“Our aim was to create an ad campaign that celebrates the beauty in both, that captures the mood of the nation and gets fans excited about the prospect of this unforgettable opportunity to mark where they were in 2022 during this once-in-a-lifetime tournament.”
