Marketing

The latest marketing news for the gambling industry

William Hill debuts STRIPPED culture clash podcast with Specs & VUJ

SBC News William Hill debuts STRIPPED culture clash podcast with Specs & VUJ

William Hill has launched its first dedicated football podcast series ‘STRIPPED’, which aims to engage its brand with a new generation of football audiences.  STRIPPED has been produced by London creative media agency Wavemaker  in collaboration with Platform Media. The podcast series is hosted by football content creator Ferdinand ‘Specs’ Gonzalez and YouTube personality David ‘VUJ’ Vujanic. In a statement, …

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Fayyaz Ansari to oversee AstroPay global financial strategy as CFO

SBC News Fayyaz Ansari to oversee AstroPay global financial strategy as CFO

AstroPay has appointed a new Chief Financial Officer (CFO), hiring Fayyaz Ansari – an experienced finance executive with a ‘deep understanding’ of global payments.  Based in the UK where AstroPay is headquartered, Ansari will be responsible for overseeing and coordinating the payments firm’s global financial management and activities.  The new CFO has been working in finance for over two decades, …

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William Hill keeps EPIC good vibes for new Premier League season

SBC News William Hill keeps EPIC good vibes for new Premier League season

Ahead of this weekend’s start of the 2022/2023 Premier League season, William Hill has refreshed its flagship ‘EPIC’ nationwide advertising campaign.  The heritage bookmaker has transformed EPIC into a ‘fully integrated 360 advertising campaign’, spanning all media formats and brand marketing channels. EPIC became William Hill’s flagship campaign during last summer’s UEFA Euro 2020 Championships. The bookmaker banked on the …

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Xtremepush and Playtech to deliver personalised player engagement campaigns

Xtremepush and Playtech to deliver personalised player engagement campaigns

Xtremepush has confirmed this week that it will work alongside Playtech to enhance player communications for users of both solutions. Through the player engagement partnership, companies using both the Playtech software and the Xtremepush platform will benefit from access to “advanced personalisation and segmentation” functionalities. This includes personalised, real-time messaging across email, SMS, push notifications and a range of other …

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Fortuna fights for Czech Liga renewal against mounting suitor interests 

SBC News Fortuna fights for Czech Liga renewal against mounting suitor interests 

The battle for the sponsorship rights of the Czech Football Liga has intensified as principal sponsor Fortuna Entertainment makes its stand against the interest of main-market rival Tipsport.  Ahead of this weekend’s start of the Czech Liga 2022/2023 season, Dušan Svoboda, Chairman of the Czech Football Association (LFA), disclosed to national media that Fortuna would guarantee a CZK 200m (€8m) …

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Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign

SBC News Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign

Smarkets has declared a ‘full assault’ on all UK bookmakers launching its new nationwide multi-channel campaign promoting its SBK sportsbook.  Launched this Monday, under the title of “SBK – The ad we weren’t allowed to make, but we made it anyway” – the campaign sees Smarkets CEO Jason Trost ‘take direct aim at SBK competitors’.   The campaign was developed by …

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Codere Online lands Box Azteca partnership to galvanise Mexican brand coverage

SBC News Codere Online lands Box Azteca partnership to galvanise Mexican brand coverage

Latin America sportsbook Codere Online has significantly expanded its brand coverage in Mexico, becoming the headline sponsor of ‘Box Azteca’ – the flagship boxing show of TV Azteca.  The sponsorship will see Codere Online promoted across all televised Box Azteca fight nights, broadcast across Mexico every Saturday from 11pm on the Azteca 7 channel.  Codere Online has branded the sponsorship …

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Jdigital calls for open dialogue on Spanish gambling advertising laws

SBC News Jdigital calls for open dialogue on Spanish gambling advertising laws

Jdigital – Spain’s online gambling trade association – has praised the decision of the Third Chamber of the Supreme Court to question the constitutionality of federal laws restricting the advertising of gambling across Spain’s autonomous communities.   Alongside Spanish media counterpart AMI, Jdigital submitted an appeal to the country’s Supreme Court demanding that blanket ban advertising restrictions be put forward for …

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PlayOJO rolls out ‘Madame OJO’ as new global campaign 

SBC News PlayOJO rolls out 'Madame OJO' as new global campaign 

PlayOJO has launched ‘Madame OJO’, the new global advertising campaign of the fair-play online casino operator. The campaign has been developed by London advertising agency McCann Demand and sees PlayOJO debut Madame OJO, a ‘fabulous and larger than life character’ to help promote its online casino and bingo products.  The launch of Madame OJO further sees the online casino adopt …

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