Marketing

Australian media outlets Seven Network and Nine Network face regulatory action by the Australian Media and Communications Authority (ACMA). The broadcasters were found to have breached gambling advertising regulations, which prevent the broadcasting of betting promotions during live sports coverage.  Under Australian gambling advertising law, broadcasters can’t show betting marketing during live sports events between 5am and 8.30pm after which …

Kansspelautoriteit (KSA), the Netherlands gambling authority, has welcomed the way in which licensed operators have ‘well observed’ its ban on celebrity endorsements of gambling products.  A veto on the use of celebrity endorsements and sports role models was adopted as an advertising rule of the KOA Regime on 30 June 2022. The rule prohibits licensed operators from featuring celebrities, sports …

Entain has secured an advertising and sponsorship partnership between its Australia-facing brand and the New South Wales hotel network.  Signed between Entain Australia and the Australian Hotels Association New South Wales (AHA NSW), the deal enables the FTSE100 international gambling group to promote the Ladbrokes and Neds digital betting brands in hotels and pubs. This is not the first agreement …

India’s TV broadcasters, media and OTT platforms have been warned to stop promoting online gambling advertisements by the Ministry of Information and Broadcasting (MIB).  The Ministry – which serves as the Indian government’s central agency responsible for the formulation/administration of rules, regulations and standards on IT, broadcast and media – is reported to have issued “two advisories” to TV broadcasters …

Parimatch has further expanded its partnership portfolio in England’s Premier League, securing an agreement with Newcastle United FC. The deal with the club, which is currently placed 10th in the league after a positive start to the 2022/23 campaign, brings the total number of clubs the Parimatch Tech betting brand holds partnerships with to four.  Previous agreements have been inked …

The UK Gambling Commission (UKGC) has fined Betway Limited £400,000 for marketing discrepancies, which saw its brand promoted to children. The Betway brand is reported to have been promoted on the children’s section of West Ham United’s club website. The penalty notice revealed that between 14 April 2020 and 6 November 2021, a Betway logo (with a link) “was displayed …

CRM marketing solution provider Optimove has secured its latest major betting partnership, signing an agreement with bet365. The Stoke-based international betting operator is undertaking a ‘strategic investment’ in scaling retention marketing efforts and maximising player lifetime value, identifying both as growth drivers for its business. Terms of the partnership – the first time bet365 has collaborated with a third-party vendor …