Marketing

ManBetX teams with World Snooker in sponsorship extension

Asian focused bookmaker ManBetX has been announced as the title sponsor of two upcoming World Snooker ranking events, The Welsh Open and The Gibraltar Open. Emanating from the Motorpoint Arena in Cardiff, The ManBetX Welsh Open, one of the sports longest running tournaments and an ever present on the calendar since 1992, begins today (Monday 26 February) and runs until …

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Philippines Football League signs Sportradar in multi-year deal

The Philippines Football League (PFL) has announced a multifaceted agreement with Sportradar, ahead of the association’s second season, which kicks off at the start of march. As part of the deal the sports betting solutions provider is to become the PFL’s official and exclusive global audio-visual, data distribution and integrity services partner. Utilising the Sportradar over-the-top (OTT) solution, the PFL …

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Community matters… Snack Media invests in Vital Football

Digital sports publisher Snack Media has moved to expand its media network by investing in Vital Football, a creator of digital football communities, information and content. The undisclosed investment will see Snack Media revamp Vital Football’s legacy website, and further improve its associated football communities’ monetisation, fan engagements and content solutions. Further to the investment, Snack Media CEO & Co-founder Niall …

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RGA to help operators with good practice guidelines

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The Remote Gambling Association (RGA) has published a set of behavioural analytics, drawing on the first-hand experience of its members, with the intention of providing minimum standards for operators to follow. Encapsulating a number of areas, such as operator policies, markers of harm, customer interactions, recording and reporting, staff training and evaluation, the good practice guidelines also take into account …

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GambleAware calls for creative pitch for new TV marketing campaign

Crystal Palace

Industry charity GambleAware seeks a new creative marketing agency, to lead its £7 million TV advertising account. GambleAware is currently planning its next UK marketing campaign, focusing on raising public awareness of problem gambling, targeting ‘low-level players’ who may be at risk of becoming addicts. The industry charity will run its creative marketing pitch through the Incorporated Society of British …

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Level Up… Ball Street Network launches XO

Social media content and fan engagement specialist, The Ball Street Network has announced its latest YouTube venture, the ‘XO’ channel. Launching XO this week, Ball Street combines the talents of UK leading social media figureheads, The True Geordie, WillNE and Stephen Tries who combined have a YouTube following of +2 million subscribers. The XO channel seeks to bring a fresh …

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William Hill extends Doncaster racecourse connection

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UK bookmaker William Hill has secured an agreement with the Arena Racing Company (ARC) and Doncaster Racecourse, to strengthen its sponsorship arrangements with the Yorkshire track. William Hill’s involvement marks an extension of their connection with Doncaster, with the firm announced as sponsors of the two day Grimthorpe Chase meeting, which is set to take place on Saturday 3 and Sunday 4 …

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European Court of Justice backs online gambling guidelines

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The European Court of Justice (CJEU) has rejected a case brought forward from the Belgium Government, to annul European Commission guidelines, relating to consumer protection from online gambling, to member states. Arguing that by issuing the guidelines the Commission had gone beyond its treaty based competences, the CJEU found that they did not interfere with the right of member states to regulate online …

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William Hill fined £6.2m for social responsibility & AML failures

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The William Hill Group (WHG) is to pay a £6.2m penalty package for “systemic social responsibility and money laundering failures.” A near two year Gambling Commission (UKGC) investigation, undertaken between November 2014 and August 2016, found that senior management failed to mitigate risks, with a sufficient number of staff members not on hand to ensure anti-money laundering (AML) and social responsibility processes were …

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Corredor Empresarial launches first campaign for BetPlayCO Colombia

Colombian lottery operator Corredor Empresarial SA has launched its first marketing campaign for new sports betting product BetPlayCO – BetPlay.com.co. Corredor Empresarial is the lottery operator of popular Colombian instant-win and football pools games; SuperAstro, LIGA14 and MegaGOL. Last September, the Bogota gambling firm became the second operator to be granted a newly sanctioned online gambling licence by Colombian gambling …

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