Game Lounge has redeveloped its Japanese website’s UX and brand to better engage with local audiences and to become a leading information portal for Japanese igaming consumers. The affiliate publisher has rebranded Japanesecasino.com to the new name of ‘JAPACASI’ as a “commitment to Japanese users’ tendency towards word blends.” Japanesecasino.com was first launched in Japan in 2016 as a standard …
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Betway has become the inaugural title sponsor of SA20 – South Africa’s new T20 cricket league, which is set to debut on 10 January 2023. The sponsorship sees Betway secure full brand coverage across all formats of pro-cricket in South Africa, in which the bookmaker serves as the principal partner of Cricket South Africa. South Africa’s new T20 tournament, ‘Betway …
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Betting and gaming start-ups have been reminded of the upcoming deadline to submit entries to the Pitch ICE initiative for 2023. Companies have until this Thursday, 8 December, to pitch their businesses, solutions and innovative approaches to prospective industry investors and ICE London attendees. The initiative chooses up to 14 successful participants, with interested start-ups applying for the programme via …
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Gaming Innovation Group (GiG) has significantly expanded its UK presence having entered a strategic partnership with News Corp UK & Ireland Limited. The agreement will see GiG’s media division serve as the lead content publisher for News UK’s ‘premium sports’ portals of The Sun and talkSPORT. GiG Media will be charged with delivering in-depth and verified content to The Sun …
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The Dutch Gambling Authority, Kansspelautoriteit (KSA), has issued another reminder to operators on licensing duties, specifically around the topic of cashback. In the latest series of updates from the KSA to Dutch licence holders, the authority stated that operators should stop providing cashback as a bonus. Addressing Netherlands betting and gaming firms by letter, the gambling authority reminded licensees that …
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LSports has entered a “new era” by revealing its new branding which, it believes, will better reflect the company’s values and long-term goals. The new visual identity marks a shift away from the company’s previous blue and orange logo to one that is black and white. This, LSports said, is testament to the company’s growth in recent years, including its …
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Throughout the duration of the ongoing 2022 FIFA World Cup, the Belgian National Lottery will not show any advertisements for sports betting products. Local media outlined that Minister of Finance Vincent Van Peteghem has taken a more restrictive approach towards betting similar to his colleague in the Ministry of Justice, Vincent van Quickenborne. Van Peteghem has decided that the National …
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The 2022 FIFA World Cup has cast a spotlight on the sports industry in several ways outside the main sporting narrative, including betting. Whilst much of the media frenzy around the non-sporting elements of the tournament focused on the controversial decision to name Qatar as host nation, cooperation between bookmakers and sporting figures has also hit the headlines. Yesterday, The …
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Coral has launched its ‘Bet Bundles’ offer, a first-of-its-kind incentive rewarding customers during the busiest of sporting seasons. Designed by Coral’s in-house trading team, Bet Bundles will allow customers to buy a bundle of five bets, with each bundle guaranteeing double its value. Bundles have been designed for Racing and Football enthusiasts to close a year end that features the …
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Asian online gambling firm Asaa88 has scored a partnership with former Brazilian professional footballer, Rivaldo Vitor Borba Ferreira. In being named the first brand ambassador of the Asaa88, the operator gains advertising rights to Rivaldo for the entirety of its advertising and marketing campaigns in the continent. “I’m excited to start this collaboration with Asaa88 because they express my great …
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