Marketing

The All-In Diversity Project unveils latest strategic partnership

The All-In Diversity Project has detailed its latest Strategic Partnership with The National Council of Problem Gambling (NCPG) in the United States.  The topic of Diversity and inclusion is one that is front and centre today, both in this and other industries as well as garnering media attention. Several studies have shown that a diverse workforce can be a key factor …

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Tottenham Hotspur and William Hill extend deep rooted deal

Tottenham Hotspur has announced a multi-year extension to its partnership with William Hill, after the betting and gaming firm become the club’s official betting partner for Europe at the start of the 2016/17 season. The fresh deal is to see William Hill continue to have a presence across the clubs growing digital channels, and LED perimeter advertising boards at the …

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bwin launches blockbuster campaign for Russia 2018

GVC Holdings’ European sports betting subsidiary bwin, has announced the launch of its World Cup Russia 2018 multi-vertical marketing campaign ‘Who Stole the Cup?’ Continuing its ‘blockbuster approach’ to promoting its sportsbook product, bwin marketing details that ‘Who Stole the Cup?’ is the sequel to 2017’s European-wide ‘The Race’ campaign. bwin latest marketing campaign is produced by Spanish director Pedro …

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NCAA and Genius Sports link-up in PASPA aftermath

Genius Sports and the National Collegiate Athletic Association (NCAA) have announced a “landmark initiative,” which is designed to transform the digital collection and distribution of intercollegiate sports data, following SCOTUS’ landmark decision on PASPA. Further to its development, promotional, and technical support for data software, Genius Sports is to also serve as the NCAA’s exclusive agent in licensing real-time official …

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Swedish Open serves up tennis turnover growth on LeoVegas

LeoVegas Swedish

LeoVegas will resume sponsorship of the Swedish Open in Båstad, after the success of last year’s strategic effort to profile its fast-growing live tennis offering. Live betting on tennis, especially through mobile devices, is one of the fastest growing turnover markets for LeoVegas, who has combined the opportunity for all punters to bet on every point with live-streaming for ATP …

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Kindred praises International Women in Gaming Diversity triumph

The ninth edition of the International Women in Gaming Diversity Awards has taken place at The Savoy Hotel London, with a number of winners lauded throughout the night. Amongst them was Kindred Group, more specifically it’s legal team, who were crowned ‘Team of the Year,’ being recognised as “a team that has delivered change in the field of equality, diversity …

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Matchroom & Perform seek to land ‘US KO’ with $1 billion DAZN partnership

A blockbuster exclusive $1bn United States boxing streaming partnership aims to engage a new generation of fight enthusiasts, as well as reigniting current fans passions for the sport. The bumper eight-year deal, between Matchroom Boxing and Perform Group, will see some of boxing’s biggest stars feature over 16 bouts staged in various venues across America. Set to streamed upon the …

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Unibet extends partnership with Giro D’Italia

European online sports betting operator, Unibet has announced that it will be the platinum sponsor of the 101st edition of Giro D’Italia, one of the most prestigious cycling races in the world. This year’s event starts in Israel and continues through to Italy, across 21 stages in 24 days, with it anticipated that the event will bring together a live …

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Kwiff rapped by the ASA over TV advert

For the second consecutive week, online sports betting app Kwiff, was caught up in the rulings from the Advertising Standards Authority (ASA). Two elements of the advert caused complaints, however only one of which led to a complaint being upheld. The upheld complaint was with regards to the voice-over in the ad, which stated: “What does getting Kwiffed feel like? …

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Aussie snooker star Neil Robertson joins SingleShot

SingleShot - Copyright: pal2iyawit / 123RF Stock Photo

Nevada-registered entertainment content firm SingleShot Entertainment (SSE) has appointed Australian snooker ace Neil Robertson to its board of directors. 2010 World Snooker Champion Robertson is also Brand Ambassador for SSE’s 7BallRun cue sport product. Robertson, who won the Hong Kong Master’s and Scottish Open this season, said: “The list of possibilities for SSE’s products is endless. “Vinnie has shown me …

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