Marketing

Crystal Palace becomes first PL club to work with GambleAware

Crystal Palace

Crystal Palace FC has become the first Premier League club to take part in a GambleAware initiative addressing concerns over gambling-related harm within football. The football club, one of nine Premier League clubs that are currently sponsored by gambling companies, has entered into a new partnership with the charity to produce advertisements and promotion materials to raise awareness of the …

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Game Lounge marketing acquires SEO agency TodaysWeb

Game Lounge the marketing and player acquisition arm of Stockholm-listed Cherry AB has acquired international ‘search’ agency TodaysWeb for a total consideration of SEK 14 million (€1.4 million). Confirming the acquisition, Game Lounge details that it will move to incorporate TodaysWeb’s search-engine-optimisation (SEO) tools, services and content portfolio of 1,500 websites. Updating the market, Jonas Cederholm, CEO of Game Lounge, details; “The …

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Betfair appoints Leo Burnett London as new creative lead

UK marketing news source The Drum has reported that FTSE100 betting group Paddy Power Betfair (PPB) has appointed Leo Burnett London as new creative lead for its Betfair brand. This February, Betfair marketing called for a creative review as PPB’s new leadership team moved to restructure the group’s marketing agency set-up, preferring for its lead brands to be serviced by …

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Groundbreaking sponsorship deal agreed in Scottish football

Copyright: stevanovicigor / 123RF Stock Photo

The seven year partnership between online sportsbook and casino operator, Bodog and Scottish League one leaders Ayr United has come to an end, as Bodog will step aside allowing CoinGeek.com take over the shirt branding of the club. Supporter of both The Honest Men and Bitcoin Cash (BCH), CoinGeek.com is the backer behind the deal but the club shirt will …

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Microgaming on board with All-in Diversity as founding member

Microgaming has become the latest firm to join the ranks of the All-in Diversity Project as a founding member, as it strives to help spearhead progress towards a more inclusive gaming sector. All-in Diversity is a not for profit industry driven initiative, that is aiming to facilitate open discussions in the key strategic areas of diversity, equality and inclusion, across the …

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Luckbox recruits Vadim Soloveychik as first marketing chief

Esports betting start-up Luckbox continues to grow its executive management team, confirming the appointment of Vadim Soloveychik as its first Chief Marketing Officer (CMO). Soloveychik joins Luckbox’s leadership team from The Stars Group Inc, where he most recently served as Marketing Director for PokerStars (2014-2017). A seasoned industry marketing executive, Soloveychik has previously advised Luckbox’s enterprise team on the firm’s …

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ASA orders PokerStars to cease using television advert

The Advertising Standards Authority (ASA) has ruled that a television advert used by PokerStars must not be broadcast again, warning the company to ensure that it doesn’t portray gambling in a socially irresponsible manner or in the context of recklessness. The two complaints that were received about the advert challenged whether it sought to exploit inexperienced poker players by suggesting …

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Danke… Tipico extends Austria Bundesliga title sponsorship

German-language sportsbook Tipico Sportswetten has extended its title sponsorship of the Austrian Bundesliga for a further two seasons. The bookmaker has agreed to continue its ‘Tipico Austria Bundesliga’ title sponsorship, which it has maintained since season 2014/15. Furthermore, Austrian news sources report that Tipico will be granted first rights by the Austria Bundesliga to further extend the sponsorship, past the …

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Tipbet expands Greek coverage with Iraklis 1908 sponsorship

European betting group Tipbet continues to expand its profile and coverage within the Greek market, confirming that it has become the lead sponsor of football club Iraklis 1908. Based in the city of Thessaloniki (Macedonia), Iraklis 1908 is one of Greek football’s oldest professional clubs. Securing its lead partnership with Iraklis 1908, Tipbet becomes the official shirt sponsor of the …

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Ladbrokes Coral appoints Noel Hamill as Group Marketing lead

UK marketing news source The Drum has reported that FTSE100 bookmaker Ladbrokes Coral Plc has appointed Noel Hamill as new Group Chief Marketing Officer (CMO). Hamill joins Ladbrokes Coral’s leadership team from UK mobile telecoms operator EE, where he most recently served as Managing Director of Marketing (2016-2018). Taking over CMO responsibilities, Hamill will be tasked with leading group marketing …

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