Xtremepush acquires Thunderbite to gain new gamification muscle 

Xtremepush has announced that it will add new gamification and customer loyalty services to its omnichannel marketing platform by acquiring Thunderbite.

The firms “agreed a deal last week” which will see Xtremepush, recognised as the leading live engagement and personalisation platform for igaming operators acquire Thunderbite outright and its related tech and IPs. 

Moving forward, Xtremepush will integrate Thunderbite to develop a “unified solution that will redefine player engagement, and boost customer loyalty, in the sports betting and igaming industry, as well as in the ecommerce, publishing, and financial services verticals”.

“We are excited about the future and the endless possibilities this acquisition brings to the igaming industry,” said Xtremepush CEO and Co-Founder, Tommy Kearns. 

“Combining Thunderbite’s gamification expertise with real-time data from Xtremepush, as well as our AI and omnichannel activation, we can deliver performing, personalised acquisition and retention strategies for all clients.”

Prior to the M&A, Xtremepush and Thunderbite have previously collaborated on personalisation projects since 2022 delivering new solutions for igaming clients including Kwiff, NetBet, OddsChecker and Check’d Media. 

All twenty-three Thunderbite employees, including the three founding shareholders, Mark van der Putten, Lisa Langhorn, and John Smith, the business CEO and Sales Director, are joining Xtremepush, bringing their expertise and innovation to the expanded operation. 

Joining Xtremepush’s leadership team John Smith stated: “We are stronger than ever before, and this exciting development sets us apart from our competitors. This is a significant milestone, not only for Xtremepush and for Thunderbite, but for the iGaming sector and other industry sectors invested in personalised digital marketing.”