Canadian operator BetRegal has launched a new marketing campaign in Ireland, as the firm seeks to increase its exposure in the national betting market. The series of adverts will be broadcasted across Sky Sports, as part of BetRegal’s sponsorship of the outlet’s nightly sports news wrap up show, featuring three different commercials. The primary advertisement shows a man dressed in …
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888Sport has launched the ‘NFL Fantasy Show’ to support its role as the official betting partner of the NFL in the UK and Ireland. The new NFL season kicks off tonight with the LA Rams taking on the Buffalo Bills. Hosted by Vernon Kay, The NFL Fantasy Show will track all developments of this season’s league, building up to Super …
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Betano has announced that it has become a premium partner of FC Viktoria Plzeň, now appearing on the reigning Czech League champions’ team kit. This is the first sponsorship agreement of Kaizen Gaming and its Betano brand in the Czech Republic. The top-flight club will be supported by Betano financially, meanwhile, the operator outlined the deal as a ‘key pillar’ …
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Bundesliga football club VFL Wolfsburg has announced ChillyBets (ChillyBets.de) as its new ‘premium sports betting partner’ for its men’s and women’s teams. The partnership will see the ChillyBets brand promoted across the Volkswagen Arena’s LED perimeter on Wolfsburg matchdays. Further partnership duties will see ChillyBets sponsor VFL Wolfsburg’s UEFA Women’s Champions League matchdays and serve as the official sponsor and …
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Yolo Investments has cemented its partnership with BETEGY even further after closing its latest round of funding. The investment, which is said to total “an undisclosed sum in the millions of euros”, will enable BETEGY to scale its products further and power the next stage of its global expansion. Commenting on the investment, Tim Heath, GP at Yolo Investments, said: …
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Benelux online casino and sportsbook operator Circus has moved to strengthen its brand coverage within Belgian football announcing a ‘structural partnership’ with KAA Gent. The flagship brand of Liège-based online gambling group GAMING1, Circus secures a partnership with the Belgian Pro League’s biggest Flemish football club. Though disclosed this morning, the sponsorship kicked-off in July with KAA match against Standard …
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AGCOM, Italy’s media and communications agency has warned foreign and domestic media owners and affiliate publishers that Dignity Decree rules on gambling advertising must be obeyed. The warning comes as AGCOM confirms that it has fined Google Ireland Ltd a record penalty of €750,000 for allowing its YouTube platform to promote gambling-related content on its video channels. YouTube was deemed …
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SBK, the sportsbook app of Smarkets, has launched a dedicated NFL podcast series which will be hosted by US sports expert and broadcaster Nat Coombs. Launched ahead of the NFL 2022/2023 season, which commences on 8 September, the ‘SBK Edge Rush’ podcast will be showcased on The Nat Coombs Show channel and will feature special guests and odds from SBK. …
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Kaiyun Sports has become the official principal partner and official sleeve partner of Premier League side Aston Villa. The betting brand has built an exclusive app that integrates sports and entertainment. In its new collaboration, the firm will work with the football club to provide Villa fans with an ‘immersive online and offline interactive service’. “Kaiyun Sports look forward to …
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Betsson AB has refreshed the brand identity of sportsbook property NordicBet that will re-engage audiences under its new headline campaign of ‘Makes Sports Bigger’. The rebrand aims to strengthen NordicBet’s appeal and position within its key markets, and forms part of Betsson’s wider acceleration of its sportsbook portfolio that achieved record GGR results during H1 trading. A Betsson brand since …
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