SBC News Voice of the Sports Betting Industry
Stefan Thunberg will take over CEO duties at Triggy from Martina Åkerlund, whose three year tenure in the leadership position at the group is coming to a close.
A content and marketing services provider for the betting and gaming sector, Triggy has built up a presence in European and North American markets from its Stockholm-headquarters under Åkerlund’s leadership.
This has seen partnerships such as an engagement and conversion driving agreement with Australian operator Interwetten and a US-facing agreement with sports and entertainment e-commerce platform Venuetize.
A Triggy statement on LinkedIn read: “Triggy wants to extend a big thank you to Martina Åkerlund who during the last thee years has worked hard as CEO to put Triggy on the map.
“Martina, who will take on a new challenge, will remain on the board of directors in Triggy and co-founder Stefan Thunberg will assume the role as CEO as Triggy moves into new business verticals and continue to scale.”
In an interview with SBC last year, Åkerlund offered some insights into the group’s US ambitions, as well as sharing her views on the increased digitisation of the global betting sector.
The company has set itself a goal of delivering accurate content to bettors amid the proliferation of mobile and in-play betting in North America, via partnerships with both B2C and B2B companies.
“We’re expanding into the US,” Åkerlund said. “We’re going live with our first American product, integrating a betting solution into the Memphis Grizzlies app which we are super excited about. This has been done in partnership with a company called Venuetize.
“Venuetize is delivering apps to around 50 different sports teams. So in their app as a fan, you can buy tickets, you can read about the team and find further information. We think that integrating our betting solution will be a great combination – information, convenient and easy to use betting.”
