Marketing

Online and mobile payments solution Skrill (previously named Moneybookers) has been announced as the new title sponsor of English soccer’s Football Conference. The English Football Conference will be named ‘The Skrill Football Conference’ for the upcoming English football season. Skrill will put its name to the competition’s national upper and regional second tiers – which sit just below professional league …

bwin.party have announced another European football club sponsorship, with the agreement to become a digital sponsor of Belgium football club FC Anderlecht. The sponsorship deal has been confirmed by bwin.party, who have agreed a three year deal to sponsor the 32 time Belgium Champions, the sponsorship amount has not be disclosed by both parties. This latest digital sponsorship by bwin.party …

Irish igaming operator Paddy Power have launched a brand new website this July 2013. The Irish betting firm aims to have a website more aligned to its new brand identity which has change in the operator brand logo. Players on Paddy Power should recognise a sharper green contrast on the website. Paddy power have not changed the navigation of their …

Gibraltar based bwin.party has announced a three year deal with Italian Serie A champions Juventus, to become the football clubs official sports betting and digital entertainment partner. The deal represents bwin.party fourth major  European football partnership, the full terms and cost of the partnership agreement have not been disclosed by the parties involved, Italian media reports suggested bwin.party have acquired the …

European focused and Malta licensed igaming operator Bet-at-home has announced a further extension to its title sponsorship  ATP event in Hamburg till 2015. The Event will continue to be known as the Bet-at-Home German Tennis Open.The title sponsorship deal is reported to be worth €400,000 per year. Hosted on the clay courts of Rothenbaum Tennis Center (Hamburg), which features a …

Skybet part of BSkyB group has been confirmed by the English Football League Association as the official title sponsors of the Football League. From 2013/14, The Football League’s flagship competition will be titled ‘The Sky Bet Football League’, with its three divisions being titled ‘The Sky Bet Championship’, ‘Sky Bet League 1’ and ‘Sky Bet League 2’.   This new …

Manchester based igaming operator Betfred have confirmed a sponsorship agreement with UK 24 hour boxing television channel – BoxNation. Betfred will become the main sponsor of two British boxing events to be hosted this summer by BoxNation and Frank Warren Promotions. Frank Warren Promotions has announced that Betfred in-play betting will be the main sponsor of the upcoming ‘Behind Enemy …

Operator William Hill has announced the signing of England cricket legend Andrew ‘Freddie’ Flintoff as its cricket brand ambassador ahead of this years Ashes test match series, to be contested in England. William Hill have confirmed that  Mr Flintoff will be used in offline an online campaigns, and furthermore the ex Engalnd cricketer will give fans advise with regards to …

English Premiership football club Fulham FC has today announced the signing of a new club shirt sponsorship with Alderney-licensed sports betting and igaming operator Marathonbet. The deal is set to see Marathonbet sponsor the West London football club owned by celebrity billionaire Muhammad Al Fayed for the next two years. The Sponsorship of Fulham FC home and away football kits …