SBC News Voice of the Sports Betting Industry
Betting service provider OpenBet has released its newest modular offering with scalable geolocation, OpenBet Locator.
The solution is built on OpenBet’s cloud provider, Amazon Web Services (AWS), and gives operators globally a comprehensive insight into their customers’ behaviour with low latency, all while remaining compliant with regulations.
First launching in North America, OpenBet Locator will feature:
- Fully flexible geo-fence management and high precision location tracking
- Fraud prevention combined with real-time virtual private network (VPN) and location spoofing detection
- Player targeting for customer relationship management (CRM), data analysis and in-venue promotions
- Multi-tenanted solution that supports travelling wallet
- Easy and flexible configuration options to streamline business operations workflows
The reveal bolsters OpenBet’s modular product portfolio and grows the company’s footprint in the player protection and compliance space, which was additionally strengthened with the acquisition of Neccton in 2023.
Jordan Levin, CEO of OpenBet, said: “Introducing OpenBet Locator is an exciting move for us and takes our modular product offering to a new level. Built in-house and leveraging AWS technology, we have developed a strong proposition that can be tailored to meet unique business needs.
“As a pioneer within the global sports betting arena for over 25 years, we have an in-depth understanding of the challenges and opportunities operators face within highly regulated markets. OpenBet Locator is a scalable, compliant and dependable geolocation solution that removes the barriers to operators’ success.”
