Marketing

The latest marketing news for the gambling industry

188BET Becomes Manchester City Betting Partner

SBC News 188BET Becomes Manchester City Betting Partner

The start of the English Premiership football season has seen another igaming partnership agreement come to terms. Manchester City today announced the signing of a new betting and gaming partnership with 188BET. 188BET will become the international betting partner for Manchester City and will feature throughout the clubs digital channels and on match day sponsorship. As the part of the …

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Winner Sports Kicks Off UK TV Campaign!

SBC News Winner Sports Kicks Off UK TV Campaign!

iGaming operator Winner – is set to launch a UK TV campaign for its sports betting brand – Winner Sports. Thie TV campaign will be the Malta based operations first advertising venture into the UK market, Winner Sports is a relatively new brand within the competitive UK sports betting market, having launched its sportsbook in early 2013. The TV campaign …

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Paddy Power Takes Messi, Beckham and Zidane to Farnborough FC

SBC News Paddy Power Takes Messi, Beckham and Zidane to Farnborough FC

Irish igaming operator Paddy Power have signed its first ever football sponsorship deal with Farnborough FC. Following the recent summer trend of sports betting and gaming operators sponsoring  English Premiership football clubs, Paddy Power has bucked the trend by agreeing to sponsor ‘Skrill South Conference’ football team – Farnborough FC. By agreeing to sponsor the Hampshire based football team, Paddy …

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Ladbrokes Acquire Ireland’s Chronicle Bookmakers

SBC News Ladbrokes Acquire Ireland's Chronicle Bookmakers

UK gaming operator, Ladbrokes has confirmed the purchase of Dublin based on course bookmaker Chronicle Bookmakers for a reported €6 million deal. Ladbrokes revealed in its interim results that it has bought Chronicle bookmakers, a leading Irish on-course book maker. Chronicle which has its on-course betting presence throughout the Republic of Ireland, the track operator also operated a short lived sports betting website, …

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bwin.party Announce Marseille Connection!

SBC News bwin.party Announce Marseille Connection!

bwin.party has continued its summer of football partnership agreements with the announcement that French Ligue 1football club Olympic de Marseille has become the latest European football club to become bwin.party digital entertainment partners.The three year agreement will see bwin.party’s bwin igaming brand feature on the clubs digital marketing channels and live during ligue1 match days in the clubs Stade Velodrome. …

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Unibet Gunning For UK Top 5 Spot in Sportsbook

SBC News Unibet Gunning For UK Top 5 Spot in Sportsbook

With the recent positive announcement of company performance for the opening six months of 2013. Swedish iGaming operator Unibet PLC has witnessed a steady increase in company revenues and profits. Unibet’s earnings rose to £12m from £11.8m, while operating profit increased to £7.3m from £6.4m (if you wish to see a breakdown of Unibet’s 2013 interim report please click this …

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William Hill May Challenge UK iGaming Tax

SBC News William Hill May Challenge UK iGaming Tax

UK newspaper The Daily Express. igaming operator William Hill is to consider action against the upcoming igaming tax that aims to charge 15% on all UK facing igaming operators from 2014 onwards. William Hill reported a strong performance through digital channels .The operator one of the leading igaming  operators and one of the UK’s biggest igaming advertisers, recently posted an …

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SBOBET Sign Betting Partner Agreement With Norwich FC

SBC News SBOBET Sign Betting Partner Agreement With Norwich FC

As the Barclays Premiership is about to commence, another English Football club has announced a sports betting agreement with an igaming operator. The 2013/2014 season will see Asian Bookmaker – SBOBET become the principal betting partner for East Anglia Premiership Club Norwich FC. Norwich FC nicknamed the Canaries will see SBOBET provide in stadium live betting to Norwich FC football …

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Olympic Entertainment Launch Olybet Brand

Estonian and Latvian Casino operator Olympic Entertainment Group announced that it is in the process of  launching a regional online sports betting service and a network of sports betting cafes for customers in Estonia and Latvia. Olympic Entertainment Group are the licensed betting operator for both regions with online and offline presence . The Olybet brand has launched online, the …

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