The latest marketing news for the gambling industry

William Scott Vice-President of GTech G2 Steps Down

SBC News William Scott Vice-President of GTech G2 Steps Down

After 18 years service to Lottomatica and Gtech G2 – William Scott current Vice President of igaming software provider GTech G2 is stepping down from his role. William Scott joined Lottomatica in 1995, GTech G2 recently re-branded Spielo G2 have yet to announce Mr Scotts replacement, industry news source EGR magazine commented that Scott had stepped down from his post …

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Maxymiser Appointed By iGame to Help Site Conversion & Optimization

SBC News Maxymiser Appointed By iGame to Help Site Conversion & Optimization

Site analysis, conversion and web data specialists – Maxymiser have been selected by sportsbook and casino operator iGame to help increase conversion and new player acquisition across its igaming platforms. iGame, whose suite of gaming brands include poker, sports betting, casino and bingo products will work with UK based Maxymiser to improve customer journey,  mobile player acquisition, landing page optimization …

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SBC Interviews IHRE Consulting Affiliate Director Claire Wellard

SBC News SBC Interviews IHRE Consulting Affiliate Director Claire Wellard

SBC looks to introduce its members and readers to new and upcoming companies in the igaming sector. This week we feature an exclusive interview with Claire Wellard Affiliate Director for IHRE Consulting specialists in performance and affiliate marketing. Claire has over nine years experience in acquisition marketing working with igaming leader brand such as Bodog, mybet and SBC: Hi Claire, can you …

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BET.CO.ZA Launches South African TV Campaign

SBC News BET.CO.ZA Launches South African TV Campaign

South African sports betting operator BET.CO.ZA has launched its first ever TV commercial as part of its 2nd birthday celebrations. The advert promotes the bookmakers in-play live sports betting odds on online, mobile and tablet platforms. Their new TV advert will be displayed on South African terrestrial television channels (advert featured below). BET.CO.ZA are licensed by the Western Cape Gambling and …

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Luxbet Eyeing Singapore Betting Market

Australia’s Tabcorp Holdings brand Luxbet could become the first foreign bookmaker to open its betting services in Singapore. Singapore officially does not allow any sports betting or tote betting on non licensed bookmakers, spots betting is restricted to government regulated  horse racing tracks and select betting shops that have an agreement with local jurisdictions. Singapore sports and casino punters must …

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bet365 Sees Profits Soar to £179m

Sports betting operator bet365 has posted strong annual earnings with profits soaring to £179m and igaming wagering increasing 57% to almost £20bn for the year ending 31 March 2013.  The Figures seen and published  by eGaming Review reveal that profits from igaming operations rose 54% to £179m, this growth was aided by expansion into new regulated markets such as Spain and …

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Onavo Estimates 4.3% of UK iPhone users use betting apps.

Mobile data and trends analysis company Onavo have published iPhone betting app user trend for the UK market. The figures released in UK broadsheet newspaper  The Guardian estimate that  4.3% of UK iPhone  adult users are using at least one sports betting app. Bookmaker William Hill is the most popular app amongst iPhone players actively used by 38% of those,  …

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Betfred Risk Free Advert Banned

The UK Advertising Standards Authority (ASA) has banned a Betfred sports betting promotion on the grounds that the advertorial messaging was misleading to the viewing public.  The advert in question offered a sports betting “risk free £10 in-play bet”, the ASA received complaints that the terms and conditions of the promotion were unclear stating it was unclear the £10 was …

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Australia Reins In Sports Betting Advertising

Australian parliamentary committee has urged the government to review its laws on publicity and advertising of gambling and sports betting advertisements during sports broadcasts in order to protect children and  Australia vulnerable. The Joint Select Committee on Gambling Reform  (COAG) released a report yesterday containing a series of recommendations to restrict the influence of sports betting and gambling promotions on …

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Isle of Man Post Office Launch Digital Scratch Card With Bluefish Media

Isle of Man Post Office’s Integrated Mailing Solutions (IMS) division has launched a digital scratch card product in partnership with Bluefish Media (BFIG) that can be incorporated with traditional and digital direct mail campaigns. IMS is Isle of Man Post Office’s specialist communications division providing direct mailing and response solutions to the gaming industry.

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