Bookmakers Coral have signed a deal with talkSPORT, the world’s biggest sports radio station, to become the new betting partner of the station’s flagship show – the Alan Brazil Sports Breakfast. The partnership will see Coral sponsoring a daily on air betting slot on talkSPORT’s breakfast show, called the Coral Daily Download, where Coral’s resident experts, Simon Clare and David …
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Igaming and sports betting operator 32Red has appointed London based media planning agency M.i. Media to handle its media planning, strategy and buying as part of a new marketing drive for its key brands. According to marketing newsource MediaWeek.co.uk, Gibraltar operated 32Red is expected to increase its media spend to around £6 million (€7.3 million/$10 million) this year in order …
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The BiG Foundation is looking for nominations for two awards that will be announced during its BiG Sports Dinner on 1 April. The awards will be nominated and awarded by a panel of judges consisting of well-known individuals across a selection of sports. The BiG Award for the Best Sports Betting Campaign: The award will go to the campaign deemed …
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Irish online and mobile betting service BetBright has become the new sponsor of the Kempton Park Chase, formerly known as The Racing Post Chase. The BetBright Chase, one of the most prestigious handicap chases on the National Hunt calendar, will be run at Kempton Park on Saturday 22 February with £100,000 of prize money up for grabs. BetBright will also …
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Asian-based technology providers Power8 have become an official Club Partner of English Premier League club Fulham FC in a deal which includes significant presence of the Power8 branding on LED perimeter advertising, ultimately reaching TV and on-line audiences in 212 worldwide markets. Power8, which provides some solutions for the gaming industry, says it is proud of its partnership with Fulham …
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Looking ahead to the upcoming Football World Cup in Brazil, team SBC interview’s ArsenalFan.TV’s, Director and Founder Robbie Lyle. Robbie sheds insight into why he set up his popular Youtube channel and website – ArsenalFan.TV, and how his young business has gained popularity through using social media channels. Robbie is a Surveyor by profession with experience of working in the …
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Sports betting and igaming operator Betfair has announced the launch of its Betting.Betfair app available to download now on Android and Apple IOS Stores. The newly launched app by Betfair has been especially designed to give sport betting enthusiasts easy to read insight, advice, statistics and news on upcoming sporting fixtures on their mobile applications. Betfair new app aim to …
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Ex England soccer star Michael Owen has been announced as brand ambassador for sports betting and casino operator – BetVictor. Owen one of England’s highest ever goal scoring will feature in BetVictor promotions and messaging, as the brand looks to extend its profile in key markets. The ex Liverpool and Real Madrid centre forward Michael Owen is known in the …
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European igaming operator Betclic Everest Group has selected optimisation experts, Maxymiser, to implement an optimisation strategy across its international portfolio of gaming sites. The company, whose brands encompass sports betting, poker, casino and turf, chose Maxymiser because of its long-standing experience and knowledge of the online gaming sector – as well as its global reputation as market leader in testing, …
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Bet365 are the latest sports betting operator to have had their television advertisement banned by the UK’s Advertising Standards Agency (ASA). The advertising compliance board for UK terrestrial and digital broadcast services, found the Bet365 digital and television advert promoting a ‘Free Bet Offer’ to be misleading to UK audiences. The television and online format displayed on UK TV public …
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