Marketing

The latest marketing news for the gambling industry

Betclic Everest Optimise With Maxymiser

SBC News Betclic Everest Optimise With Maxymiser

European igaming operator Betclic Everest Group has selected optimisation experts, Maxymiser, to implement an optimisation strategy across its international portfolio of gaming sites. The company, whose brands encompass sports betting, poker, casino and turf, chose Maxymiser because of its long-standing experience and knowledge of the online gaming sector – as well as its global reputation as market leader in testing, …

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ASA Ban BET365 TV Advert

SBC News ASA Ban BET365 TV Advert

Bet365 are the latest sports betting operator to have had their television advertisement banned by the UK’s Advertising Standards Agency (ASA). The advertising compliance board for UK terrestrial and digital broadcast services, found the Bet365 digital and television advert promoting a ‘Free Bet Offer’ to be misleading to UK audiences. The television and online format displayed on UK TV public …

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New tipping programme covers sport and finance

SBC News New tipping programme covers sport and finance

Two City executives are launching an innovative web-based TV programme which will offer advice to punters playing the financial and burgeoning sports gaming markets. TipTV.co.uk  launched this week and has been devised by Square Mile veterans Nick ‘The Moose’ Batsford, a former trader and analyst; and financial and football industry PR David Bick. TipTV.co.uk is a free to view, daily …

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ICE 2014 – A BET A Bridging the Gap

SBC News ICE 2014 - A BET A Bridging the Gap

Reporting from the ICE 2014 conference floor, SBC catches up with A BET A Business Development Manager Jason Hardman to discuss A BET A’s mobile and SMS retail betting system. The newly  launched betting system, will allow betting shop customers to have easier access to all markets and staff to better monitor betting activities The A BET A system aims …

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Betway moves into sports sponsorship

SBC News Betway moves into sports sponsorship

Betway has signed an agreement to sponsor the 2014 Betway Premier League Darts tournament, the UK & Ireland’s biggest indoor sporting event. The tournament, staged by the Professional Darts Corporation (PDC), the world’s leading darts organisation, is played over 16 consecutive Thursdays from February 6 through to May 22 in arenas across the UK and Ireland. The PDC, chaired by …

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Skrill agrees to end Conference association

SBC News Skrill agrees to end Conference association

Payment processing firm Skrill have agreed to cancel their sponsorship of the Football Conference just one year into a three year deal. A joint press release explained: “Skrill has undergone a number of changes since the agreement was entered into and will be aligning any future sponsorship activity to its global strategy. “The Football Conference has always enjoyed excellent relations …

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5050Sports Sign Owen & Vaughan

SBC News 5050Sports Sign Owen & Vaughan

5050Sports will bring two of England’s biggest sports stars to ICE Totally Gaming 2014 as it launches its partnership with Astra Games Ltd, a subsidiary of the Novomatic Group of Companies. Former Liverpool, Real Madrid and Manchester United striker Michael Owen and Ashes-winning captain Michael Vaughan will promote the collaboration between Real Sports Global, owners of 5050Sports, and Astra Games …

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SBC Case Study – Building a Sports Betting Affiliate App – David Archer

SBC News SBC Case Study - Building a Sports Betting Affiliate App - David Archer

David Archer, owner of FREEBETS.com, the leading affiliate and sports betting service, talks to Sports Betting Community about his firm’s new app, which was released earlier this month. FREEBETS.com has grown rapidly in the last year and we are well aware of how important mobile is in the online gaming and betting space. Simply put, if affiliates and operators are …

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iGaming Ideas Strikes 4 Startups!

iGaming Ideas, the startup accelerator and innovation consultancy, has partnered with four new ideas in time for the ICE conference in London. iGaming Ideas was started by David Sargeant, one of the founders of Zukido, and specialises in helping new igaming products, concepts, and startups to market and the new batch of ideas reflects some of the latest igaming industry …

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