Paddy Power Launch ‘Personalized’ App Campaign

paddypowerSports betting operator Paddy Power has announced the launch of a UK marketing campaign to promote their fully personalized mobile sports betting app. The Irish operator claims that the app, is the first personalized mobile application for the sports betting market.  According to UK news source MarketingWeek.co.uk , the operator has launched the app as part of a wider plan to boost digital revenue through enhanced mobile gaming products.

The bookmaker has created a “Messenger” app that lets users choose which sports they receive from news and updates for placing bets. Features include, live text commentary on football matches, account balance updates,information on the latest odds as well as the option to withdraw cash. The app will also push exclusive Paddy Power promotions relating to each sport.

A nationwide campaign, created by IF Agency, is being rolled out across newspapers, outdoor and online this month touting the service as a way for users to stay one step ahead of other gamblers. The ads aim to encourage both new and existing Paddy Power customers to download the app by playing up how fast it makes placing bets.

Check Also

LV BET continues sponsorship journey with Vanarama National League

LV BET has confirmed that it has renewed and expanded its partnership arrangement with the …

CAP consultation places gambling content and messaging under the spotlight

The Committee of Advertising Practice (CAP) the body that governs UK Advertising Codes has launched …

GVC extends Optimove CRM suite to service global profile

GVC Holdings will retain Optimove as lead software provider of its group-wide customer retention management …