SBC News Voice of the Sports Betting Industry
iGaming operator Bet-at-home has confirmed the extension of its sponsorship agreement with popular Rhineland based Bundesliga football club Schalke 04. Bet-at-home will continue to be the football clubs official betting partner, an agreement that has been in place since August 2011. the extension will see the partnership continue for another two Bundesliga seasons – 2014-15 to 2015-16.
Schalke 04 are one of Germany’s most popular football clubs, and currently sit sixth in the Bundesliga Championship after 16 matches of the current 2013-14 season. The Rhineland football club have also managed to gain qualification to the knockout stages of the UEFA Champions League where they will face Spain’s Real Madrid.
Under the extended deal the Bet-at-Home brand will have extended coverage at Schalke’s Veltins-Arena stadium on Bundesliga match days, Bet-at-Home will further be visible on the clubs digital and interactive channels. The brand will also further be visible on interview backdrops at the venue’s mixed zone and media centre.
