Marketing

French lottery operator Française des Jeux (FDJ) has become the first national partner to sign up in support of Uefa Euro 2016. FDJ, which operates a network of 33,000 points of sale in 12,000 towns and villages across France, will help promote the tournament through its lottery activities within the host country. “We are very pleased to welcome FDJ on …

Football mega pools provider, Colossus Bets last night saw a player hit a six-figure payout from just a £1.60 ticket. By picking 6 correct scores the player won a £100,109 jackpot with the prospect of landing another £100,000 if they can correctly predict the score of the Chelsea v Arsenal ‘bonus leg’ match on Sunday. The player, having correctly predicted the correct …

English Premier League football club West Ham United have announced a new partnership with fantasy football operator Mondogoal. Mondogoal operators of daily real money fantasy football games, confirmed that West Ham United would receive a club branded Mondogoal game – http://www.mondogoal.com/westham. As part of the agreement the online game, which uses stats compiled in real time by Opta Sports, will …

Bwin.party sports betting brand BWin.com, announced that it had agreed three high coverage media deals for Italy, as the operator looks to expand its presence in the region. BWin will aim to ramp up brand coverage in the coming months, focusing on  Serie A football programming. The operator revealed that it had renewed its broadcast partnership with Mediaset Premium, which …

Tim Axon EMEA Head of Gaming at Maxymiser, explains how multivariate testing across the conversion funnel has aided European igaming client iGame Group to achieve optimal customer conversion and enhanced player engagement. With European igaming markets becoming more competitive and ultimately saturated, Tim Axon and iGame Group outline why it is crucial for operators to deploy consumer focused optimisation strategies …

Voting is now open for the fifth annual British Poker Awards (www.thebritishpokerawards.com), with poker enthusiasts from around the world able to vote for their best players in more than a dozen categories. The ceremony will honour the best and brightest of the British poker scene, in both the live and online realms, as well as recognising those who have made …

Business news source the Financial Times reports that leading UK operators, William Hill, Ladbrokes, Coral and Paddy Power are set to introduce a voluntary ban on advertising free bets and free money gambling offers before UK TV watershed of 21:00. The four operators, founding members of the recently launched independent gambling advertising standards commissioner ‘The Senet Group’, hope that the …

666Bet are the new Official Betting Partner of the SINGHA Beer Grand Slam of Darts which will be held at the Wolverhampton Civic Hall from November 8-16, 2014. As the Official Betting Partner of the Sky Sports-televised tournament, 666Bet have branding displayed both on the stage and on each of the 32 competing players’ shirts, and have also secured the on-site …

French Ligue 1 football club OGC Nice has agreed terms with European sports betting operator NetBet, which will see the NetBet sports betting brand promoted on the OGC Nice club shirt. Malta licensed NetBet will be additionally promoted with branding placements inside the club’s Allianz Riviera Stadium (capacity – 34,000). The NetBet brand will also be further promoted via OGC …

West Bromwich Albion is has announced a betting partnership with Freebets.com, leading UK bookmaker review and affiliation portal. The agreement will see Freebets.com become the Baggies’ Official Digital Betting Partner for the next two seasons and Freebets.com will enjoy a range of branding opportunities, coupled with sponsorship of the club’s East Stand. Freebets.com will also benefit from significant advertising and branding presence at …