Marketing

BetBright has announced that Cambridgeshire FA has become the latest partner of its Grassroots football fund raising scheme, BetBright Grassroots. The fundraising initiative sees the sports betting operator donate a £40 bounty to football supporters of Cambridgeshire non-league football clubs who register and deposit £25 on BetBright.com. The operator will reward all non-league football clubs who are represented by the Cambridgeshire …

SBC News’ Sam Cooke revisits the Indian Super League after its glitzy opening weekend and notices the absence of local footballing stars. So it begins… The much anticipated Indian Super League (ISL) kicked off its debut season on Sunday at the Salt Lake Stadium in West Bengal. Atletico De Kolkata, a team subtly affiliated with Atletico Madrid, were the victors …

SBC News has joined forces with Bet Advisor in a deal which sees the expert tipster resource become the site’s Official Tipster Partner. The partnership will see SBC News cover the latest developments and progress of Bet Advisor’s large stable of professional tipsters and also provide some insight into what makes them tick through a series of profiles. Andrew McCarron …

Unibet is the latest sports betting operator to strengthen its player protection initiatives by launching an age verification monitor to its English language Twitter feed. The European sports betting operator announced that its English Twitter followers would be required to enter their date of birth in order to follow the operators Twitter feed, latest news and player promotions. Unibet management …

Team SBC catches up with Industry marketing veteran Toby Oddy CEO & Founder of acquisition and ROI focused marketing agency Digital Fuel, to discuss changing dynamics and values in customer acquisition strategies. Having consulted numerous top tier igaming and sports betting operators on player acquisition projects and ROI practices. Toby outlines how the relationship between agency and operator should change/evolve with …

Cheltenham Racecourse has announced Betway as new sponsor of the Queen Mother Champion Chase at The Cheltenham Festival. The Betway brand will be seen throughout Cheltenham Racecourse on the festivals Ladies Day for the next three years. Ian Renton, Managing Director of Cheltenham Racecourse, commented: “I am delighted to welcome Betway to Cheltenham as the sponsor of the Queen Mother …

Paddy Power has been nominated in six Social Buzz Awards categories. The awards held at the London Marriot Grosvenor Hotel on 27 November reward the best in UK social marketing. The Irish operator will be the only UK sports betting and gaming representative at the awards. UK media and marketing new source The Drum Network, event organisers of the Social …

US racing publication Daily Racing Form (DRF) has announced that full-card past performances of the 18 October QIPCO British Champions Day from Ascot Racecourse will appear nationally in all of that day’s print editions of DRF, as part of a special agreement with Great British Racing International (GBRI). Wagering on QIPCO Champions Day will be available in North America at …

Irish media broadcaster RTE Sport has announced bookmaker Boylesports as title sponsor of its horse racing coverage across television, radio and digital platforms. The two year media coverage agreement with RTE Sport, is estimated to be worth €1 million, and will see the Irish bookmaker gain title broadcast coverage on popular racing festivals including Galway, Punchestown and Leopardstown. RTE Sport broadcasts …

Titanbet.co.uk has continued its expansion into the British market by signing its first UK horse racing sponsorship with Jockey Club Racecourses’ all-weather racetrack, Kempton Park Racecourse. The deal includes three twilight all-weather race meetings and the first is on Tuesday 7th October 2014. Titanbet UK’s additional meetings will be held on 21st October and 4th November and account holders will gain free entry to each …