Marketing

Proud the autobiography of ex Wales Rugby Union Captain Gareth Thomas leads the charge to win the 2014 William Hill Sports Book of the Year prize. William Hill and Graham Sharpe the Founder of the award announced on Friday the seven book shortlist for this year’s prize.   The William Hill Sports Book of the Year, aims to recognise the best …

Digital advertising company Fresh 8 was crowned the winner of the EiG 2014 Start-Up LaunchPad at Arena Berlin today (Thursday) after what the judges called the “strongest set of presentations” in the history of the competition. Fresh 8 secured 36% of the audience vote, followed by Discount IF (28%), Lucky VR (18%), Asylum Labs (10%) and Betify (8%). DLA Piper …

Former England cricketer turned TV personality Phil Tufnell, affectionately known as ‘The Cat’ has today been confirmed as guest presenter of the prestigious Racing Post/SIS Betting Shop Manager of the Year Awards. The  awards ceremony  will be held at the Jumeirah Carlton Tower Hotel in Knightsbridge, London, on Monday November 24, when eight regional champions will battle it out one …

Dynamic Yield specialist in real-time personalization and targeted optimization , has agreed an automation partnership with Playtech, online gaming software and services supplier. Through the  partnership, Playtech will provide Dynamic Yield’s platform to leading gaming operators enabling them to personalize and optimize their players’ experience on an individual level, delivering a significantly enhanced gaming offering and, in return, maximizing their …

COLOSSUS BETS, home of the £10,000,000 Colossus and the world’s biggest football and sports jackpots, today announced that it has been shortlisted in the category of Rising Star at the EGR Operator Awards 2014. Bernard Marantelli, founder and CEO of Colossus Bets said, “This is once again a great testament to the continuing growth of the Colossus Bets brand.  Having paid …

Sofia based Sports betting operator Eurofootball.bg has become an official partner of the Bulgarian Football Union (BFU) as the operator looks to extend its coverage within the region. The Bulgarian based betting operator announced that it had signed a two-year sponsorship agreement with the BFU. The Eurofootball.bg brand will be shown on Bulgarian national football team matches and will further …

Titanbet the sports betting subsidiary brand of igaming software services provider Playtech has signed a multi-content marketing deal with UK newspaper The Sun, to promote Titanbet’s UK sports betting brand Titanbet.co.uk The Titanbet.co.uk brand will feature on The Sun Sports Saturday football betting preview written by journalist Andy Tothams.  The sports betting brand will also feature throughout TheSun.co.uk website and …

BetBright has announced that Cambridgeshire FA has become the latest partner of its Grassroots football fund raising scheme, BetBright Grassroots. The fundraising initiative sees the sports betting operator donate a £40 bounty to football supporters of Cambridgeshire non-league football clubs who register and deposit £25 on BetBright.com. The operator will reward all non-league football clubs who are represented by the Cambridgeshire …

SBC News’ Sam Cooke revisits the Indian Super League after its glitzy opening weekend and notices the absence of local footballing stars. So it begins… The much anticipated Indian Super League (ISL) kicked off its debut season on Sunday at the Salt Lake Stadium in West Bengal. Atletico De Kolkata, a team subtly affiliated with Atletico Madrid, were the victors …

SBC News has joined forces with Bet Advisor in a deal which sees the expert tipster resource become the site’s Official Tipster Partner. The partnership will see SBC News cover the latest developments and progress of Bet Advisor’s large stable of professional tipsters and also provide some insight into what makes them tick through a series of profiles. Andrew McCarron …