Cheltenham Racecourse has announced Betway as new sponsor of the Queen Mother Champion Chase at The Cheltenham Festival.
The Betway brand will be seen throughout Cheltenham Racecourse on the festivals Ladies Day for the next three years.
Ian Renton, Managing Director of Cheltenham Racecourse, commented: “I am delighted to welcome Betway to Cheltenham as the sponsor of the Queen Mother Champion Chase for the next three years.
“This is Betway’s first venture into race sponsorship and it is great news that they have chosen to work with us at Cheltenham on such a high-profile race as the Betway Queen Mother Champion Chase.
“I’m sure Betway will really enjoy the experience, as well as find it hugely rewarding in regards to brand exposure.”
Bob Dutnall, Executive Director at Betway, said: “We are delighted to be sponsoring a race as prestigious as the Queen Mother Champion Chase and are proud to commit for a minimum of three years.
“Betway is one of the fastest growing brands in the global gaming industry and we already have exciting plans in place with Cheltenham Racecourse that will allow visitors to The Festival to get to know us a little better.
“This season’s renewal promises to be a memorable one with a potential mouth-watering clash between the returning Sprinter Sacre and the 2014 winner Sire De Grugy”.