iSoftbet unveils new brand identity alongside website re-launch

iSoftBet,  provider of  online and mobile gaming software is proud to announce the launch of a new brand identity representing the growth of the company’s industry presence and better reflecting its unparalleled range of content and services.

Operators and players will now have access to iSoftBet’s catalogue of branded, original, mobile and games direct from the homepage alongside clearly laid-out and accessible information on the myriad of B2B services available to its customers.

iSoftBet’s rebranding comes at a great time for the company, coinciding with its recent Alderney accreditation and the release of a number of stunning new branded and original titles available in both Flash and mobile formats.

iSoftBet’s Commercial Director Nir Elbaz said the rebrand goes far deeper than simply changing the logo and company visuals.

“Looking the part is vital, of course: we want our branding to reflect the fact that iSoftBet is at the vanguard of gaming innovation. We’ve also been working with all departments to enhance our offering from the bottom up: from game development, to integration methods and account management.We feel we’ve created the perfect brand identity to reflect the nature of our business and highlight the unique services we can offer to customers.We strive to offer our customers the best possible service, and we can’t wait to introduce the new brand identity to new and existing customers.”