SBC News BetComply reveals collaborative go-to-market service for global expansion
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BetComply reveals collaborative go-to-market service for global expansion

BetComply has partnered with independent test lab RiskCherry and legal advisory firm White Coral to launch a go-to-market igaming service for suppliers looking to expand into new jurisdictions.

According to the trio, the idea behind the service came from feedback provided by games studios that were struggling to engage with multiple advisories and consultancies in the wake of new market launches. 

Daniel Brookes, CEO at BetComply, said: “For too long, launching content in new markets was a fragmented and frustrating process for games studios. By teaming up with RiskCherry and White Coral, we’re able to eliminate the guesswork, opacity and many of the hidden costs. This isn’t just streamlining a process; we’re setting a new standard for the industry.”

As part of the new service, BetComply will deal with the pre-compliance testing to ensure that it adheres to all technical requirements and policy drafting. RiskCherry will then handle the testing itself, as well as inspection and certification. White Coral will offer legal coverage across software agreements, sales contracts and more. 

Mihael Mladenov, COO at RiskCherry, commented: “We’re really excited to work alongside BetComply and White Coral on this game-changing service. It brings together three of the most forward-thinking companies in their respective fields, and provides a one-stop-shop for games suppliers.”

Adding on to Mladenov’s words, Steven Matsell, Managing Partner and Founder at White Coral, concluded: “White Coral has always been focused on cutting through legal complexity, and alongside BetComply and RiskCherry, we’re now able to offer our services in a way that further simplifies the process for suppliers. This is a major win for any business wanting to complete agreements faster and more cost effectively.”

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