Marketing

Igaming affiliate and partnership management software provider Income Access has entered the Estonian igaming market following the announcement of its partnership with online casino Chanz, A subsidiary of Dreambox Games OÜ, Chanz is licensed in Estonia by the Estonian Tax and Customs Board. The Chanz platform features more than 50 titles, including Baccarat, The Dark Knight Rises, Game of Thrones, …

Marathonbet has announced that it has become the official regional betting partner of Liverpool FC. The partnership represents Marathonbet’s biggest investment in UK marketing and promotion of its brand. The three year deal will see the Marathonbet brand promoted throughout Liverpool’s 45,500 capacity Anfield stadium. The bookmaker further confirmed that it would have access to club players and Liverpool legends …

MIGS organising partners confirmed today that CalvinAyre.com will be a media partner for MIGS2015, the Malta iGaming event scheduled to take place at The Corinthia Hotel, St. Julian’s from the 16th to the 19th of November, 2015. CalvinAyre.com has supported MIGS from the seminar’s infancy, after it was founded in 2008, and has provided stellar coverage for every edition. MIGS …

Online betting exchange Matchbook.com has furthered its exciting partnership with West London football club Brentford FC, by becoming ‘The Bees’ official shirt sponsor for the 2015/2016 Championship season. Brentford FC CEO Mark Devlin unveiled the club’s new shirt and sponsor for the upcoming season. Devlin revealed that the partnership with Matchbook.com, represented the biggest sponsorship deal in the club’s history, …

Fortuna Entertainment Group, continues to focus on international expansion by announcing the appointment of Darren Lovern as its new Chief Marketing Officer (CMO). Lovern joins the Eastern European bookmaker from Paddy Power where he was Head of Online Sports Betting (2009 – 2015). The hire of Lovern as CMO continues new CEO Per Widerstrom corporate re-structure as Fortuna Entertainment looks …

Spread betting operator Sporting Index has launched an all new-website for desktop users featuring partial cash-outs, quick filters and improved functionality to manage positions. A period of deep analytical study of customer journeys was launched in July 2014 by the spread-betting firm, which led to the first phases of development in early December 2014. Key feedback from clients including faster …

Former Republic of Ireland and Manchester United captain Roy Keane has sued Paddy Power over infringement of his image rights, with regards to a billboard run in Dublin by the operator during last month’s Ireland vs Scotland UEFA Euro 2016 international qualifier. The billboard which depicted Roy Keane as 1995’s Oscar winning film character William ‘Braveheart’ Wallace (character played by …

Czech Licensed gambling/lottery operator Synot Group sports betting subsidiary Synot Tip has announced that it has agreed terms with AC Sparta Prague to become its official shirt sponsor for 2 seasons (2015/16 & 2016/17 campaigns). Sparta Prague, the Czech Republic’s best followed football club will promote Synot Tip services throughout its 22,000 Generali Arena during domestic and European football match …

Australian A-League side, Brisbane Roar, will play Brendan Rodgers’ Liverpool FC in a friendly on July 17th. Bookmakers Ladbrokes have secured a deal to be the A-League club’s front shirt sponsors for the clash. Ex-Australian international John Aloisi was recently appointed head coach at the club, and this match will be one of his first undertakings.Only a limited number of …

Camelot the UK National Lottery operator has launched its #pleasenotthem nationwide advertising campaign fronted by reviled TV personalities Piers Morgan and Katie Price. The marketing campaign developed by London creative agency Abbott Mead Vickers BBDO (AMV-BBDO) was launched on 4 July. Camelot will first launch Piers Morgan’s campaign named ‘Piers’ Pier’, which sees the TV host and journalist create his …