SBC News Voice of the Sports Betting Industry
Paris-based North Star Network (NSN) has expanded its global sports media portfolio with the acquisition of Um Dois Esportes (UDE).
The newly acquired outlet provides sports coverage and analysis for the Brazilian state of Paraná, and is a result of the merger between Gazeta Do Povo and Tribuna do Paraná in 2020 which led to the creation of the GRPCOM consortium.
Julien Josset, North Star Network Co-Founder, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”
The deal for UDE follows several other successful NSN acquisitions, with the company recently purchasing UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre. Other NSN assets include Top Mercato, Afrik-Foot, and Vringe.
Rafael Mello, GRPCOM Director, added: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions.
“We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
