Marketing

Bookmaker Betfred has launched a new TV advertising campaign covering a range of sporting events and featuring owner Fred Done. Seven new commercials have been produced and they feature nine different sports. The adverts were shot on location at Haydock Park Racecourse, Old Trafford Cricket Ground, Nottingham Greyhound Stadium, Widnes Vikings’ stadium and Liverpool Olympia. Betfred’s Head of Marketing Gemma …

Caesars Interactive Entertainment (CIE) has announced an agreement with Income Access, to provider affiliate/partnership platform and player acquisition services . The new affiliate program for CIE’s Nevada and New Jersey-facing real-money online poker brand WSOP.com and online casino brands CaesarsCasino.com and HarrahsCasino.com will be powered by the Income Access platform and managed by the company’s affiliate managers. Following Nevada’s regulation …

Cherry Gaming owned Scandinavian affiliate network Game Lounge has signed an agreement to acquire a prominent Finnish affiliate’s domains, including nettikasinovertailu.info, netticasino.eu, onlinecasinofindr.com, nettipokeri.eu, nettiveikkaus.eu and nettibingo.eu for a price of €1,2M. In addition to incremental earnings, both Cherry and Game Lounge will gain a strong strategic position in Finland and profit from a larger and more significant presence in the market. The acquired affiliate sites will …

Ahead of the start of a new Ligue 1 football season on Friday 7 August, French licensed online gambling operator Winamax has confirmed exclusive partnership agreements with football clubs FC Nantes and Olympique Gymnaste Club Nice (OGC Nice).   Winamax confirmed that it had reached one year betting partnership agreements with both clubs. OGC Nice will additionally display Winamax branding …

CMC Markets,provider of spread betting and CFD trading has announced that they will be joining Land Rover BAR as Official Partner to help bring the America’s Cup home. The America’s Cup is the oldest international trophy in world sport, pre-dating the modern Olympic Games, the Ryder Cup and the World Cup. The America’s Cup started in 1851 with a race …

Ladbrokes and Grupo CIRSA Spanish gambling joint venture Sportium, has confirmed that it will extend its official betting partnership with the Liga Nacional de Fútbol Profesional (LFP), the governing body of the top two divisions of professional football in Spain (La Liga and the Segunda Division). In October 2014 Sportium had been approved to become the official betting partner of …

Following last week’s announcement that it would spend $250 million on Disney ESPN inventory over the next two years, US daily fantasy sports operator DraftKings continues to ramp up its marketing coverage by announcing an exclusive partnership with Major League Soccer (MLS). The MLS will become the fifth professional sports league/body to become an official partner of DraftKings joining the …

Betfair has confirmed that it has awarded its £15 million European media planning and buying account to international media agency MediaCom. MedicCom will replace Havas Media Group agency Arena, who declined to re-pitch its services to Betfair, Arena had been lead media planner for Betfair since 2013. Betfair had announced it would conduct a European media planning and buying review …

Daily fantasy sports (DFS) operator DraftKings is set to further its relationship with Walt Disney Company owned US sports network ESPN, by committing $250 million (£160 million) in ad-spend over the next two years. DraftKings will become the exclusive DFS partner to ESPN owned media channels and digital inventory as the operator secures its biggest advertising partnership and secures nationwide …

Beginning legal action over the infringement of his image rights by Paddy Power, Former Republic of Ireland and Manchester United captain Roy Keane has labelled the Paddy Power ‘Braveheart’ billboard advert (pictured) as “crude and offensive”. The infringement case put forward by Keane has been admitted to Ireland’s Commercial High Court, who will pass judgement on the matter in November. …