SBC News Voice of the Sports Betting Industry
Online betting exchange Matchbook.com has furthered its exciting partnership with West London football club Brentford FC, by becoming ‘The Bees’ official shirt sponsor for the 2015/2016 Championship season.
Brentford FC CEO Mark Devlin unveiled the club’s new shirt and sponsor for the upcoming season. Devlin revealed that the partnership with Matchbook.com, represented the biggest sponsorship deal in the club’s history, as Brentford seeks promotion into the Premiership.
Matchbook.com will be promoted throughout Brentford FC’s Griffin Park stadium (capacity 13,000) on match days and on the clubs digital assets. Brentford FC further detailed that Matchbook.com would receive first right on sponsorship renewal for the 2016/2017 season.
“I am delighted Brentford FC has been able to build on its existing relationship with Matchbook.com and welcome them as our official club sponsor for the forthcoming season, It is a sign of how far Brentford has progressed over the past few seasons that we can now attract market leading organisations to the club,” commented Devlin.
Roibeard Long, Head of Marketing at Matchbook.com, commented on the sponsorship:
“Brentford FC is out-performing competitors in the Championship and that certainly resonates with what we are doing at Matchbook.com. We are aligned with the Brentford FC trajectory and we are very excited with the opportunity to strengthen our partnership with them.”
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Football & betting sponsorship and marketing strategies will be discussed at the 2015 Betting Football Conference 9 September
