Marketing

UK sporting promoter Matchroom sports has announced that bookmaker Dafabet will be the Title Sponsor of the 2015 World Cup of Pool, to be hosted from 22-27 September at York Hall Bethnal Green (East London). Dafabet will head sponsorship of the 32 two-man team pool championship which is celebrating its tenth year. England are current defending champions, having become the …

Celebrating its 13th year in operations, popular sports betting comparison portal OLBG (OLBG.com) has announced the launch of its first ever nationwide UK TV advertising “Let’s Beat the Bookies”. The sports betting portal will promote its betting tips app, which is amongst the most popular in the market with over 500,000 downloads and a 90% 4 star user rating. The …

Former England and Newcastle United captain Alan Shearer has today signed a season-long deal with leading bookmaker Coral to become the company’s first-ever football ambassador. The acclaimed former-footballer turned media-pundit, will write a weekly blog for Coral on the hot topics and big stories in football, as well as making personal appearances at Coral events and engaging in customer-facing social …

Betting partnership have flooded the game football, with many questioning whether brand and PR exposure can be effectively gained from partnerships and sponsorships. A seasoned PR panel tells the BOF audience that betting partnership are still a valuable exercise for operator brand communications, marketing and branding… Session Panel SBC Notes Aideen Shortt  opens the session by telling the audience that …

The UK Advertising Standards Agency (ASA), has confirmed that Paddy Power’s Sepp Blatter press campaign was not in breach of its rules regarding public offence. Published in May, with Sepp Blatter contesting his presidential campaign, amid accusations of widespread corruption within FIFA. Paddy Power released a press campaign urging Blatter to “JUST F**K OFF ALREADY!” The standards agency detailed that …

In its build up to the kick-off of the 2015/16 NFL season, daily fantasy sports (DFS) operator DraftKings has spent more on TV advertising than any other US company, according to data from media analysis software iSpot.TV It is estimated that the DFS operator has spent in the region of $24 million advertising on TV networks, promoting its campaign “Real …

Titanbet UK has confirmed that former Liverpool FC and England midfielder John Barnes will act as its Brand Ambassador for the 2015/16 football season. As Titanbet Football Brand Ambassador, Barnes will share his thoughts and opinions on the game via his newly launched weekly blog. Barnes will further act as a public figurehead for Titanbet UK campaigns speaking on the behalf of …

iGB Affiliate announce the headline sponsors of the Berlin Affiliate Conference (BAC) 2015. The annual event has moved from Barcelona to Berlin this year and is expecting a record number of delegates. The lead sponsors for BAC 2015 are: Platinum Sponsor – Affiliates United (William Hill) Gold Sponsor – 888.com Silver Sponsor – E-Gaming Online Bronze Sponsor – iAffiliates Thought …

Basque La Liga football club Athletic Club Bilbao has announced its first betting partnership with Spanish licensed bookmaker Kirolbet for a period of three Spanish football seasons. Athletic Club Bilbao one of Spain’s oldest football clubs, did not disclose any financial terms regarding the deal. However club executives stated that multiple licensed bookmakers had pitched to become the clubs betting …

Unibet Denmark (Unibet.dk), has announced that it will be main sponsor of super middleweight boxer Rudy ‘The Hard Hitter’ Markussen ring return on 12 September at the Arena Nord in Frederikshavin. The popular Markussen, a former IBF Super Middleweight Champion (weight class: 160-168 pounds) aims to land a mega bout against Danish boxing prospect Patrick Nielsen. A successful performance by Markussen at …