Marketing

UK national lottery operator Camelot has confirmed the appointment of London agency Roast (weareroast.com) as its lead SEO agency. Roast who label themselves as an “independent online performance agency” becomes Camelot’s first appointed SEO agency. UK marketing news source The Drum has reported that the agency will primarily focus on improving SEO positions for the National Lottery’s Gamestore brand which …

2015 has seen a higher emphasis on acquisition costs and player margin efficiencies.With these factors in mind, Team SBC caught up with Stephen Appleton bet365 Performance Marketing Manager to discuss how acquisition practices are changing in the face of new marketing challenges and industry conditions. Part of one of the most effective igaming and sports betting acquisition teams, Stephen Appleton …

Former Betfair Brand Director Mark Ody has been appointed Marketing Director of Full Tilt, as the online poker brand looks to expand its player services by offering sports betting and casino products. The experienced marketing veteran will join the Amaya Inc owned igaming operator, leading Full Tilt marketing teams, strategy and initiatives. Ody will further be tasked with re-developing Full …

Coral continues its expansion within English football by announcing its fourth betting and marketing football partnership in 2015. The bookmaker will become official betting partner and stand sponsor to Yorkshire football Club Leeds United. The sponsorship agreement for season 2015/16, will see Coral as official sponsor of Leeds United’s North East Corner Stand. The bookmaker will further serve as official …

Sports Minister Tracey Crouch has welcomed the gambling industry’s announcement that it will no longer advertise sign-up offers on television before 9 PM. The move follows the completion of a four strand-review of gambling advertising that was initiated by the government in 2014. The Industry Group for Responsible Gambling announced the measure today after completing a review of its own code …

Football League title sponsor Sky Bet covered Carlisle United fans tickets and travel for the 779 mile round trip to Plymouth Argyles Home Park stadium, the gruelling journey dubbed the UK longest away day The generous bookmaker paid for the 79 fans who made the  journey setting off at 10 am on Tuesday and returning to Carlisle at 5 am …

The gambling industry has tightened up its advertising code in an effort to strengthen its social responsibility performance. These changes follow work undertaken by the Industry Group for Responsible Gambling (IGRG) as part of a wider review commissioned in 2014 by the then Secretary of State at DCMS into all aspects of gambling advertising. The improvements to be made include: …

Asian focused casino and leisure operator Donaco International Limited has announced an international marketing partnership with Premier League football club Manchester United. Manchester United are set to promote Donaco resorts in Thailand, South Korea, Cambodia, Vietnam and Laos to its +300 million worldwide fan base. Donaco governance stated that its company would support Manchester United international coverage, operations and social …

iGaming industry specialist payment provider, Optimal Payments  has announced the details of AffiliateFEST, a project created by Lee-Ann Johnstone Head of Affiliates and targeted at the next generation of affiliates looking to make their mark in the iGaming sector. The acquisition and partnership focused event,  takes place at London’s Hippodrome Casino on October 12 features keynote speakers and some invaluable …