Unibet launches European wide “Luck is No Coincidence” campaign

Unibet has announced the launch of new campaign “Luck is No Coincidence”, which will air across the operators core markets this October.

The campaign produced by UK creative agency Signal aims to detail Unibet’s unique marketing insight features which are aimed at creating a better customer experience for its sports betting markets.

‘Luck is no coincidence’ has been tested in Unibet’s core market of Norway, with the campaign set to be rolled out throughout key territories on print, digital and TV verticals in the coming weeks.

Phillip Manzi, Unibet UK Country Manager commented on the UK launch of ‘Luck is no coincidence’

“We are certain that sports fans and bettors alike will love the ‘Luck is no coincidence’ style adverts and the campaign will continue to drive forward awareness and growth of Unibet and our leading Sportsbook offering”.

The European campaign will run along existing UK Unibet advertising campaign “Frozen Moments” which was launched in April.

Unibet ‘Luck is No Coincidence’ Belgium campaign