Marketing

The latest marketing news for the gambling industry

12BET hits sponsorship double with West Brom shirt sleeve deal

West Brom

West Bromwich Albion FC (WBA) has teamed up with sports betting and casino brand 12BET for the club’s first ever shirt sleeve sponsorship deal. The deal will see the 12BET, an in-play focused operator formed in 2007, displayed on both the shirt sleeve for the playing shirts and on Baggies’ training wear. 12BET Spokesman Rory Anderson commented: “We are excited …

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Betway announces new £25,000 football promotion for the upcoming season

SBC News Betway announces new £25,000 football promotion for the upcoming season

Heading into the new Premier League season, Betway has announced a new promotion giving football fans the chance to win £25,000. In order to be successful in the free to enter game, punters are required to successfully pick the first four teams to score in the three o’clock kick-offs across each of English football’s four leagues.  Betway’s Alan Alger, commented …

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Ladbrokes joins Sheffield United’s Premier League mission

Ladbrokes - Copyright: chrisdorney / 123RF Stock Photo

Ladbrokes has joined Sheffield United’s Premier League mission after agreeing a three-season deal to become the club’s new Official Stadium Betting Partner. The multi-channel betting and gaming brand has also gained a prominent presence on the Championship club’s social media channels to support betting activity prior to all games. This is in addition to the package of match-day advertising and …

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‘Digitally Ready’ William Hill to ramp up marketing

SBC News 'Digitally Ready' William Hill to ramp up marketing

Looking forward to a new European football season, FTSE-listed William Hill is preparing to undertake a significant marketing outlay in order to entice customers back to its digital sports betting products. Presenting to investors, William Hill’s strategy update, new Chief Executive Philip Bowcock detailed that the bookmaker was planning dynamic marketing campaigns, focusing on customer engagement through its social media …

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188BET becomes official betting partner for Durham CCC

SBC News 188BET becomes official betting partner for Durham CCC

Durham County Cricket Club (CCC) has announced that 188BET will be the club’s new official betting partner for the forthcoming season. Tom Seymour, Sales Director at Durham CCC, said: “We’re delighted to welcome 188BET into the club and looking forward to working with one of the most user-friendly names in the betting market. I am sure that Durham and cricket fans in …

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USPGA Championship extends reach via Twitter and GiveMeSport

USPGA - Copyright: Photozek07 / 123RF Stock Photo

The Professional Golfers’ Association (PGA) has expanded the reach of its national golf championship by striking live streaming deals with both Twitter and sports publisher GiveMeSport. Having opted against renewing a deal with Sky Sports in favour of a “multi-platform” alternative with TV coverage on BBC and live streaming on Twitter, the PGA is trying to ensure that the championship …

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Betway donates pre-season shirt sponsorship to DT38 Foundation

SBC News Betway donates pre-season shirt sponsorship to DT38 Foundation

Betway the ‘Principal Sponsor’ of London Premier League football club West Ham United, will donate its front of shirt sponsorship to The DT38 Foundation during the upcoming pre-season clash with Manchester City   DT38 a charitable partner of West Ham helps raise awareness of men’s health issues, with a particular focus on testicular cancer. The Foundation was launched in 2015 in memory of …

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12BET serves up BWF Badminton World Championships partnership

SBC News 12BET serves up BWF Badminton World Championships partnership

Updating the market, Isle of Man and Philippines-based online sportsbook 12BET has moved to expand its sports sponsorship portfolio by securing terms to become an ‘Official Sponsorship Partner’ of the Badminton World Federation (BWF) 2017 World Championships. The ‘Total BWF World Championships’ will be hosted this upcoming 21-17 August at the Emirates Arena in Glasgow Scotland. Professional badminton’s premier championship event, the …

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Sporting Index rebrands to newly-formed ‘Sporting Group’

SBC News Sporting Index rebrands to newly-formed ‘Sporting Group’

Updating the market, leading spread betting firm Sporting Index Group has announced its full corporate rebrand aligning all of its assets under the newly formed ‘Sporting Group’ brand. Detailing changes to the media, company governance stated that the rebrand “reflects the wider group’s commitment to continue offering in-play spread betting and trading expertise’. Founded in 1992, Sporting Index is celebrating its …

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