Sporting Index launches affiliate program with Income Access

Spread betting operator Sporting Index will launch a new affiliate programme ahead of this summer’s World Cup following a deal with digital marketing solutions provider Income Access.

Sporting Index will gain access to Income Access’ full range of affiliate software, allowing the company to gain greater insights into the success of marketing campaigns and measurement of return on investment.

It also gives affiliates easy access to a range of marketing materials and analytics tools.

In order to promote the launch of the programme, Sporting Index is to run a series of special promotions, and is currently offering players a sign-up deal that offers players a £200 ‘Total Goals’ bet once they have placed three £20 bets.

Sporting Index head of marketing Paul Turner described Income Access as the market leading affiliate software provider, adding that he had been very impressed with the quality of the company’s solutions.

“With the World Cup fast approaching, customer acquisition becomes even more important and I’m confident Income Access can help us achieve our goals through this partnership,” Turner added.

The roll-out of the affiliate programme is the latest update made to Sporting Index’s offering, with the company launching a tablet-optimised mobile betting site late last month.

Income Access chief executive Nicky Senyard said she was excited to be partnering with an operator that had “the industry knowledge and brand recognition of Sporting Index.”

“It’s a great opportunity whenever you’re able to bring together this much experience to build on a product that’s already enjoyed so much success,” Senyard said.