Ladbrokes launches BBH ‘Ladbrokes Life’ UK TV campaign

Ladbrokes has launched its first TV campaign under new creative marketing agency Bartle Bogle Hegarty (BBH). The campaign, named ‘Ladbrokes Life’, has been launched in time for the upcoming FIFA World Cup in Brazil looks to promote the operator’s brand and mobile inventory.

Ladbrokes has officially terminated its previous UK TV advertising campaign – Ladbrokes Game On which featured popular UK football pundit Chris Kamara and Italian football commentator Tiziano Crudeli.

The new advert tells the story of five friends (or five lads!) The Believer, Generous John, Mr. Brightside, The Professor and The Gut Truster, who represent Ladbrokes online customers. Ladbrokes new creative  plans to tell the the story of each friend as they lead the Ladbrokes Life!

Ladbrokes’ new TV advertisement will feature on UK broadcast channels – SkySports, BTSports and ITV, campaign placement is set to focus on popular sports and football as the operator prepares for the 2014 World Cup

BBH London creative director’s Sam Oliver and Shish Patel commented: “It’s not a very PC thing to say these days but betting is fun. When not taken to excess of course. It’s exciting, it’s social and it’s full of interesting characters. Ladbrokes has been around for over a hundred years and knows the betting man better than anyone. We wanted to show that in the work and to speak out for all of us who like a flutter.”