Irish sports betting operator Boylesports revealed its new sports betting website, which it designed to place in-play sports betting markets at the heart of the customers experience. The operator undertook the new revamp of its online sports betting website, with a view to ease and optimise player journey on sports betting markets.
The operator has stated that the design was purposely built with player access and mobility in mind, all betting markets aim to be just one click away for the betting user. Furthermore Boylesports new website will include more detailed features with regards to in-play betting, including in-running sports scores, fixtures, and both ante-post and in-play betting.
Boylesports has ditched its Flash-designed software for HTML5 the website was built in-house and will be optimised for mobile and tablet devices as well as desktop formats. The operator commeted that it had worked on the new website project for the past year, Boylesports would not launch the new website till it was 100% sure that it cover its 500 + sports betting markets.
Boylesports Chief Technical Officer Keith O’Loughlin commented on the new website release: “The old site was designed when in-play represented a small percentage of the offering, but that has clearly changed. We wanted to put it at the heart of the experience.”
The operators new website is expected to be supported with new marketing campaigns, last year Boylesports announced that it had opened strategic marketing offices in London, with a view to bring fresh ideas to its operations.