Adge gives affiliates the edge

Iain Coward
Iain Coward

Adge, a software as a service which aggregates statistics from online gambling affiliate programmes into one cloud based platform, has doubled its coverage from 250 programmes to nearly 500 since launching in Q4 2014. Adge was soft-launched in 2014 and then taken to the wider market in early 2015 at the LAC and ICE trade shows.

Adge was developed over 18 months by affiliate KAX Media to solve the long-standing problem that affiliates have to deal with different reporting systems for each of the affiliate programmes they work with. The system covers all key Affiliate Programs and offers three principal benefits to its users: dramatic time savings, hassle-free financial accounting and robust business intelligence.

Roberto Savio, Sales & Marketing Director for Adge, commented: “We have been blown away by how well Adge has been received by the affiliate community. Given that this is a product that was developed by gambling affiliates, for gambling affiliates, we knew it solved a real problem. With nearly 500 affiliate programmes already supported, affiliates can be sure we already cover the vast majority, if not all, of their partners. “

Iain Coward of freebets.com, remarked: “I have hundreds of different accounts – these take a lot of time to manage. I’ve been using Adge for just a few weeks and already it’s making my life much easier. All my data is in one format and one place, so it saves hours of trawling through lots of dashboards. Also, seeing data from all my accounts in one place lets me analyse the comparative performance of each – so now I know where to spend my time in order to increase my revenue at the end of each month.”

Check Also

Magazine

SBC Magazine Issue 8: International expansion and picking up the sporting slack

A focus on international expansion and how we, as the betting and gaming industry, will …

Denise Coates Foundation supports NHS charity with £10m donation

In support of both staff and patients during the COVID-19 pandemic, the Denise Coates Foundation …

Tote offers Hong Kong racing through HKJC deal

To fill the shortfall in British and Irish racing, the Tote will offer its UK …