Maxymiser launches new marketing optimisation suite

Maxymiser, global specialist in unified customer experience optimisation, has announced the extension of its market leading optimisation solution suite with its latest release. Maxymiser igaming and sports betting customers include Paddy Power, Camelot, iGame, bwin and Betfair.

In response to customer demand, specific functionality enhancements include an extension to Maxymiser’s Visual Campaign Builder (VCB) tool so that organisations can now easily execute their own self-serve tests on their mobile websites. The functionality gives marketers a ‘What you see is What you get’ campaign editing tool for mobile sites that they can use right from their desktop.

Further developments include a new Quality Assurance (QA) Tool, which enables marketers to validate their campaigns against their live site prior to publishing the campaign.Historically, and with competitive tools, organisations have only been able to preview static visual changes.

This functionality therefore represents a significant improvement in usability and ensures the overall quality of the new, dynamic customer experience prior to it going live.

This functionality also provides a preview link feature which emails the content review link to another individual to review. This is especially useful where tests involve languages such as Chinese, Japanese and Korean that need to be reviewed in another territory to the core optimization team.

In addition, Maxymiser is also announcing its support for AB testing within mobile Apps on Android devices; this is in addition to its existing support for iOS.

Specific features and functionality within the latest release include:-

• Maxymiser Visual Campaign Builder (VCB) for mobile websites and devices
• AB testing functionality for mobile Apps for both Android and iOS mobile devices
• A new QA Tool which replaces the current OnPage Console (OPC) and enables dynamic content to be reviewed
• An increase from 20 to 40 custom attributes; allowing clients to increase levels of personalisation with their own behavioural and CRM data
• Enhanced rules-based targeting; enabling clients to more easily target experiences to different segments and gain additional reporting insight

Nick Keating, VP EMEA, Maxymiser, comments: “We are constantly striving to make optimisation something our clients can take control of, easily and effectively. There is an increasing appetite for self-serve tools that can be used by marketers to examine and improve the digital customer experience independently from their IT teams. The latest enhancements are really geared to help our clients achieve this degree of autonomy, whilst still be able to call on the depth of experience and knowledge within our client services teams when they need to.”