SBC News Voice of the Sports Betting Industry
Sky Vegas have taken steps to promote a brand association with this week’s Grand National, by announcing a ‘Golden Ticket’ promotion in Liverpool that could net a lucky winner up to £10k.
Bosses at the online casino have attached a winning Grand National ticket to a drone and released it from the skies. The ticket’s whereabouts is being tracked by GPS technology and has landed in a secret location in the Liverpool area.
Liverpool was recently revealed as the luckiest city in the UK, so Sky Vegas have decided to put the luck of the Liverpudlians to the test. 35% of residents claim to have had luck on their side in the past and 57% of people in the city believe they are luckier than most.
The ticket, which has been released to support the Sky Vegas Millions campaign, must be found before the race starts, and guarantees the equivalent pay-out of a £50 bet on the winning horse at the Grand National this Saturday.
Sky Vegas is excited about the race, especially after Willie Mullins trained runners proved so costly for the bookies at Cheltenham. His 80-1 shot Ballycasey is running in the National and if it places first, the winner of the Golden Ticket will be in for a four-figure pay out. Similarly, if any of the current 200/1 outsiders takes the title, the finder could be in for a £10,000 win.
Daniele Phillips at Sky Vegas, said: “We’re really excited to see if someone can find the ticket before Saturday – it really is a race against time!
“Liverpool is not only home to the Grand National, but has also been revealed as the UK’s luckiest city making it the perfect place to release a winning ticket. We hoping ‘Liverpool luck’ will be on someone’s side this week.”
