Brazilian football legend and former Real Madrid superstar Roberto Carlos has signed a three-year agreement to become brand ambassador for the European gaming brand planetwin365 in Spain.
After recently launching online operations in the Spanish market, the Austrian-Maltese bookmaker is joining forces with the 42-year-old, considered one of the best left backs in football history.
Apart from advertising rights for planetwin365, the deal will also bring opportunities for fan involvement activities and promotional events.
In addition to Spain, Roberto Carlos’ image will also be present with the planetwin365 brand in its established markets Austria, Belgium, Italy, Serbia, Montenegro and Bosnia.
Paolo Tavarelli, Chairman of the Board at planetwin365, said: “In business, as in sports, the most important values are dedication, hard work and the focus on success. I am very happy that Roberto Carlos recognized the principles that planetwin365 stands for.
“As a company, we want him to be a part of our success in the future, as planetwin365 will continue to grow and evolve. Therefore, it is a great match for our brand to partner with one of the best in football history. It will be an honor working with him.”
Roberto Carlos joins a list of world-class sportsmen who are already brand ambassadors for planetwin365, including former tennis world number one Thomas Muster, Champions League winner Angelo Di Livio and current water polo World Champion Andrija Prlainovic.
The deal was concluded in cooperation with Entourage Sports & Entertainment, who exclusively represent Roberto Carlos. Paul Brighten, CEO of Entourage Sports & Entertainment, commented:
“We are delighted for Roberto to be joining forces with such a prestigious brand within the gaming sector. We look forward to collaborating with planetwin365 to create a winning partnership within Spain and a number of key European territories.”