Philippines and Isle of Man based online betting operator Dafabet has secured Scottish football’s ‘biggest ever’ shirt sponsorship deal with Celtic FC.
Dafabet marketing agreed a four-year sponsorship terms with The Bhoys, and will see its brand co-promoted on the Celtic 2016/17 jersey with Irish cider brand Magners (Dafabet to feature shirt front, Magners on jersey back).
Celtic governance was pleased to announce Dafabet as new shirt sponsors, stating that the brand would feature highly throughout Celtic Park stadium (capacity – 60,000) on match days.
Peter Lawwell Celtic FC Chief Executive commented on the Sponsorship
“We have already enjoyed an excellent relationship with Dafabet and we are delighted they have made such an increased commitment to the Club.
“Celtic continues to be one of the world’s great football clubs and one which is delighted to attract such high-calibre associations. Partnerships such as the one we announce today allow us to look forward with confidence as we ensure Celtic maintains its position as the biggest and best in Scottish football.
Dafabet’s Head of Sports Marketing, John Cruces commented “A year ago I said that no matter where in the world you are, you see Celtic shirts such is their tremendous support and fan following. We’re talking about one of the most iconic and recognised shirts in football.
“Now to have Dafabet at the heart of Celtic sponsorship is a milestone event and a very proud moment for us. Having already formed a strong partnership with the club we can only go from strength to strength over the next four years.”