Betway hits a double with Darts World Cup sponsorship agreement

Betway has teamed up with the Professional Darts Corporation to become the title sponsor of this summer’s hotly anticipated World Cup of Darts.

Anthony Werkman, Betway
Anthony Werkman, Betway

The 32-nation Betway World Cup of Darts, will be televised live on Sky Sports and broadcast worldwide from June 2nd to the 5th, and will see two-player teams representing their nation in the unique Pairs format as they bid to claim the coveted title.

Betway’s agreement further cements the bookmaker’s commitment to top-level darts following its ongoing sponsorship of the Betway Premier League Darts.

Betway’s Anthony Werkman said: “Our sponsorship of the Betway Premier League Darts has been immensely successful for the past two years, and we’re strengthening our relationship with the PDC by supporting another blockbuster darts format.”

He added: “I’m certain that the Betway World Cup of Darts will be yet another fantastic showcase for the sport and we are thrilled to be able to work closely with the PDC once again. We can’t wait to bring darts fans closer to the action in Frankfurt.”

PDC Chairman Barry Hearn said: “We’re delighted that Betway have furthered their support of the PDC’s leading championships through their sponsorship of the Betway World Cup of Darts.”

He continued: “This global event will be a great platform to showcase their brand worldwide, with the World Cup of Darts’ ever-growing popularity reflected by increased interest from broadcasters around the world as well as from nations wishing to be involved in the tournament.”

Reigning Betway World Cup of Darts champions England, set to be represented again by Phil Taylor and Adrian Lewis, will be bidding to win their fourth title since the event’s inception in 2010.

Standing in their way will include former champions Netherlands, as well as finalists Wales, Australia, Belgium and Scotland, alongside emerging nations from across the globe including the Philippines, Hong Kong, New Zealand and South Africa.

The full list of 32 competing nations and players will be confirmed in May, ahead of the £250,000 tournament that begins on 2 June.

Betway World Cup of Darts – Winning Nation

England 15/8
Netherlands 15/8
Scotland 7/2
Belgium 20/1
Wales 20/1
Northern Ireland 22/1
Austria 25/1
Australia 28/1
Republic of Ireland 28/1
BAR 40/1

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